LG showcased a lot of their upcoming 3D products at Berlin last week.
I would like to thank LG for inviting me to IFA and showcasing their new technologies. The entire theme of IFA, outside the home appliances division, was 3D and LG had quite a few interesting 3D products to showcase at the massive show. I was briefed about their 3D LCD and Plasma TVs, Projector and Sound system.
The highlight of LG’s booth was their LEX8 3D TV which is arguably the best looking display I have ever seen. Measuring just 8.8mm deep and with a barely there bezel of 12.5mm, the LEX8 is super sexy and part of LG’s Infinia brand. Besides looking good, the LEX8 has a lot of really good technology inside. Starting off, its a full LED 3D TV with NANO lighting technology- a first for any TV. NANO lighting is like an invisible film that sits behind LED chips and evenly distributes lights across the display.
To compare, most LCDs have edge lighting meaning that the LEDs are located on the top and bottom edges of the screen which is where you see the brightest picture. Using full LED Nano technology, the LEX8 has over 250 LEDs evenly spread behind the screen giving a very uniform picture. For those interested in numbers, edge LEDs give you about 77% uniformity whereas NANO results in 99.9% uniformity. There is a bit more power consumption though- about 10% more than Edge LEDs. The following picture will give you an idea on what I mean.
Other than NANO technology, the LEX8 utilizes all of the other latest-greatest LG technologies such as Micro Pixel Control, TruBlack Filter, TruMotion 400Hz and 0.001ms response time. All of these translate into a pretty good picture quality where blacks look blacker and fast moving pictures don’t produce blurry images.
The LEX8 comes with LG’s latest motion sensing remote control- offering a Wii like experience for changing channels and selecting different menu options. To me, watching TV means sitting comfortably on my couch without much movement so I prefer a d-pad based controller over a motion sensing one.
Other than LEX8, LG was also showcasing their LX9500 3D TV which is not as as slim and trim or good looking as the LEX8 and doesn’t feature NANO lighting technology, but other than that, has everything else such as 3D, Full LED and TruBlack filter meaning its still a pretty kick-ass solution although at a much more affordable price.
On the Plasma side, LG showed me the PX950. Now, I know that LCD and LEDs have been all the rage in the past couple of years, but I have been evangelising Plasmas to anyone who wants to purchase a 50”+ screen. I find the picture quality of Plasma better and along with higher refresh rates, wider viewing angles and a lower pricing, I don’t understand why anyone would go for an LCD/LED except for the looks. The PX950 is available in 50” and 60” and supports 600Hz refresh rates along with THX3D certification which is a first for any display.
Besides the display, LG also showcased their CF3D projector that offers a dual-engine uni-body design meaning you have two projectors inside one housing. The dual-engine design does auto-picture calibration which corrects the difference in brightness between the two projectors. It supports full 1080p so you should be able to watch Avatar is full glory when released end of the year. The 2500 ANSI Lumens and 7000:1 contrast ratio along with 120Hz refresh rates help produce a good picture quality.
To accompany all these 3D visual solutions, LG showcased their 3D speakers set as well. The most interesting thing about this speaker set is that on top of the speaker, you actually have a vertical throw along with three horizontal ones per speaker. Not only does this give you a surround sound kind of environment that you’re used to but also a vertical level to sound giving a somewhat cinema kind of effect where you have speakers placed above your head and not at your ear level.
All of these products were showcased at the LG booth in IFA which, without sounding biased since LG invited us, was probably one of the best looking booths at IFA with its huge video wall that crossed through and the multiple LEX8 units that make you want to buy one right away. Also showcased at their booth was a 3×3 screen 180” plasma solution and the Smart TV technology that is partly powered by Plex. I will talk about the Smart TV in more detail along with video coverage in an upcoming blog.