Lenovo asks “What’s your idea of fun?”

By on September 29, 2010
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Laptop, desktop and All-in-ones, we guess…?


Press release:
Lenovo Middle East, Egypt and Pakistan announced the expansion of its lineup of consumer laptop, desktop, and all-in-one (AIO) PCs today, with a range of exciting new designs and technologies that make computing more enjoyable and affordable.

Lenovo’s latest IdeaPad and IdeaCentre PCs offer something for everyone, with clever features that inspire fun and creativity, and a complete range of form factors and designs that fit a variety of specific consumer needs.

The new models include the IdeaPad Z series affordable multimedia notebooks – Z360, Z560, and the IdeaPad U series ultraportables –U165 and U260. Also announced are the IdeaCentre A700 stylish multimedia AIO, the sleek and compact IdeaCentre B510 and the streamlined IdeaPad S10-3s.

Dion Wisler, vice president, Business Operations, Lenovo, said: “It has been less than three years since Lenovo launched its worldwide Idea brand of PCs. In that time we have expanded our consumer footprint to more than 85 countries, and our consumer business recently achieved 89% year over year growth, outpacing the competition and firmly establishing our presence in the consumer PC market.”

“We are continually enhancing and expanding our consumer range in the Middle East” said Ali Al-Amine, regional general manager, Lenovo Middle East, Egypt and Pakistan. “The latest additions to the Idea portfolio aim to build on this success and demonstrate Lenovo’s commitment to leading the consumer market with stylish, feature-packed PCs that make computing more fun and enjoyable for all. Whatever your taste, our latest offering has something just for you.”

Style and Entertainment to Go –

Lenovo’s latest IdeaPad laptop PCs, the Z series and U series, are designed for consumers whose idea of fun is living life on the go and desire a laptop with features that can keep up with their exciting lifestyle.

Z Series:

The most recent addition to the IdeaPad family, the Z series, brings mobile multimedia to the masses through a rich, enjoyable entertainment experience. The new Z series laptop offers the appearance of a high-end luxury device with an affordable price tag, complete with fashionable chiclet keyboard encased in a modern hairline, and metallic effect cover panel.

Users will also enjoy watching their favorite movies on the new Z series with its high-definition (HD), 16:9 format widescreen (available in 13.3, 14, and 15.6-inch models), optional Blu-ray Disc™ drive, and Dolby® Advanced Audio for a stunning audio experience.  With OneKey™ Theater II, optimized audio-visual settings are enabled at the press of a button, making the Z series great for videos and multimedia content.

The IdeaPad Z360 and Z560 laptops are available with the all new 2010 Intel® Core™ processor family and NVIDIA® GeForce® graphics.

Stylish Internet Companion –

S Series:

With its slim 16mm profile and light weight design, the S series Lenovo IdeaPad S10-3s is the perfect netbook for consumers who are always on-the-go and want an immediate web browsing experience.

This chic internet companion comes with the new Intel® Atom N470 or N450 processor and is available in black, white or a “spring flowers” cover pattern to suit your individual style. The S10-3s offers a familiar typing experience similar to a full size laptop with its 98% full-size chiclet keyboard, with individually-spaced and rounded keys that make typing comfortable and easy.

Users can now get on the web even faster with Quick Start on the S10-3s, which enables access to a range of applications, multimedia files, and Web browsing without booting to the Windows™ desktop operating system.

Packed with neat surprises, the S10-3s comes with Dolby® Headphone audio that helps bring music and videos to life, while DirectShare allows users to instantly sync their files wirelessly with any other type and brand of computer, without even connecting to the web. With MapLife location-based mapping, users can discover new places that could create life’s next exciting moment. By detecting a user’s location from a simple Wi-Fi connection, MapLife will use context-based mapping to display nearby points of interest.

The S10-3s also features Active Protection System (APS) – a feature previously found only on Lenovo’s premium ThinkPad and IdeaPad laptops, but now fitted as standard across the S10-3 netbook range. And with VeriFace™ face recognition technology and OneKey™ Rescue System data recovery and anti-virus tools, the S10-3s is packed with features that make computing more fun and convenient. Like all 3rd generation Lenovo netbooks, users can choose from a suite of wireless options like 802.11b/g/n, WWAN, 3G and Bluetooth®.

Expanded All-in-One Portfolio –

Lenovo’s latest A series and B series all-in-one PCs are perfect for individuals or families that enjoy the powerful performance of traditional desktop PCs but desire the fun features of an AIO design, including touch screen capabilities, HD monitor and a streamlined appearance.

A Series:

For the first time Lenovo is introducing touch screen capabilities on the IdeaCentre A series all-in-one model, with select A700 configurations offering Lenovo NaturalTouch fingertip touch screen technology, and a suite of touch-enabled multimedia applications developed to enhance the touch screen experience. The A700 is also the world’s first PC to utilize Surface Acoustic Wave (SAW) touch screen technology for the most reliable and responsive touch experience available.

The IdeaCentre A700 features the unique Lenovo Enhanced Experience certification that delivers an optimized boot and shutdown process, rich multimedia capabilities and easy system maintenance tools. It also features a 5-in-1 media card reader, side and rear mounted USB ports and HDMI in/out support for connecting to other HD devices such as a TV or gaming console.

B Series:

The B series IdeaCentre B510 is another exciting new addition to Lenovo’s wide-range of all-in-one (AIO) PCs, bringing uncompromised performance in a compact, sleek and space-saving design. Packed with key features for movies, games, music and chatting with friends, this new PC will keep consumers entertained for hours.

The IdeaCentre B510 uses a desktop form factor CPU – providing better performance than the notebooks CPUs found in many all-in-one PCs. It is equipped with a choice of Intel® Core i3, i5 and i7 processors, with up to 4 GB DDR3 memory and up to 2 TB Hard Disk Drive storage.

With a 23-inch Full HD display and a 16:9 widescreen aspect ratio, the B510 AIO is styled for gamers with machine-cut speaker grills, halo lighting effects, and an industrialized angular design.  The B510 incorporates metallic and glossy plating, in a sharper and thinner split level design and employs top-level HD 1920 x 1080 resolution graphics (up to ATI Mobility Radeon™ 5850) with DirectX® 11 and Shader Model 4 support that results in vibrant video and high-power gaming effects for mid-range computer gamers.

The B510 also includes a 3-in-1 mouse4 that provides the normal functionality of a desktop mouse, but can also be picked up and used as an ‘air mouse’ for true point and click and a motion-drives game controllers.  Enhancing the audio experience, the B510 features a top-range JBL sound system with integrated JBL-designed speakers.

Lenovo’s B510 also features YouCam, advanced Webcam software offering for facial tracking and image effects.  Coupled with YouCam software, the B510 include an Integrated High-Sense Webcam that uses a larger lens and finer color and shading sensitivity to create clearer images and greater contrast for clearer video chats, especially in low-light environments.

The Lenovo IdeaCentre B510 also boasts features that protect consumers and their PCs.  The Lenovo Dynamic Brightness System is installed on the new AIO PCs to help protect users’ eyes by automatically adjusting screen brightness based on ambient light conditions. Also preinstalled on the B510 AIO PC, Lenovo’s Eye Distance System alerts users if they approach the screen too closely.

Lastly, both the A and B series feature Lenovo’s Rescue System 3.0, a crucial tool for consumers today as it offers a painless way to backup and recover data.  At the touch of the F2 function button, users can restore their Windows OS and entire hard disk drive to factory settings and recover their data.

U Series:

Another new addition, the sleek and stylish new IdeaPad U series caters to the fashionista in all of us. Each of the new models – the IdeaPad U165 and U260– offer ultra-portable, light designs and long battery life to allow travel-loving consumers to stay entertained and in touch no matter where life takes them.

The clean and sophisticated appearance of the redesigned U series is made possible by its “U” shaped outline inspired by a closed book lying on its side, while its textured aluminum1 top cover adds a further touch of style and class to its elegant design.


All of the PCs will be available through Lenovo Business Partners.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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