Users can unlock more processor power by just purchasing an ‘upgrade card’.
Intel is exploring a new pay-for-more system where users can purchase a $50 card to unlock power and more features from their processor. The new card was first noticed by a Best Buy customer that allowed him to do a software-managed processor upgrade for a Gateway notebook which featured an Intel Pentium CPU.
It’s simple how it works: A user buys a notebook or a PC with an underclocked or ‘held-down’ processor. If he/she feels the need for more processor power, instead of going out and buying a new notebook or a CPU, he/she can purchase a $50 upgrade card that will unlock additional processing power from the CPU.
With an increasing push from retailers for lower-end products, Intel can install a lineup of low-end CPUs, and give the users an option to upgrade during purchase, or post purchase, effectively catering to dual markets. If the new formula is successful, Intel could soon be using it for their entire range of CPUs.