To “innovate” at a future date.
When you pick up your HTC Windows Phone 7 in the future and say “it doesn’t make sense”, your statement will actually be true. HTC CEO Peter Chou confirmed that initial WP7-powered HTC devices won’t have its custom Sense UI.
“Initially, we don’t have time to bring things on top of that,” he said. “But over time we will innovate on top of that to provide some HTC experience.”
But the Sense UI will make it at a later stage, right?
“I don’t think we would do complete Sense UI on Windows Phone 7,” he said. “However, I will say that we will innovate differently to improve the experience and to get some HTC unique and differentiated experience on Windows Phone 7 in the future.”
An HTC spokesman offered some clarification: “In the long term, with the Sense experience, we are looking for ways to enhance the user experience using HTC innovation. … Sense, by definition, is a way for HTC to improve the user experience in both big and small ways–which we will certainly work to do with Windows Phone 7 devices. But, if this does not include a fully revised user interface, that does not mean that it doesn’t have a form of the Sense experience–it may just be expressed in ways that do not include the interface.”
For those wondering, HTC Sense is a coat of custom-made user interface over a mobile operating system. Unlike Apple iOS, WP7 and Android are widely published by different manufacturers and a custom UI is one of the tricks to differentiate one’s product from the rest.