Garmin evaluating smartphone division

By on September 14, 2010
submit to reddit

Next quarters will decide to either stay or step back, says GPS makers.

Getting into the smartphone business is one tough cookie to crack. With big players dominating different markets, it will require some great push to get through. Garmin, who ventured into smartphones with its GPS-mobile combo device with Asus, are in a tight position. With just $27 million in sales for Q2 of 2010, the company is now evaluating their financial stand.

In an interview with Reuters, Garmin CFO Kevin Rauckman said that the company is currently mulling over the idea of staying or pulling back.

“We’re pragmatic,” Rauckman said. “If we end up ultimately not successful with units … we’ll have to sit back and evaluate that and consider making the best decision for our business.”

“We’ll have to make decisions within the next couple of quarters — whether we continue to invest or whether we pull back.”

Source: Reuters.


About

Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

Comments
Most Read
Most Commented
Competitions
Win two Toshiba AT200 tablets

This festive season Toshiba has 2 tablets to giveaway.

Win an MSI FM2-A85XA-G65 Motherboard

Thanks to MSI we have an great AMD FM2 motherboard to giveaway.

Win a Nokia Asha 311

Thanks to Nokia we have a great entry-level smartphone to giveaway.