Garmin and Asus to bring their GPS-smartphone to UAE

By on September 20, 2010
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The Garmin-Asus M10 is now available across all retail stores for AED 1899.

Press release:
Garmin-Asus, a co-branded alliance between Garmin Ltd. and ASUSTeK Computer Inc. today announced the Middle East launch of the Garmin-Asus M10, a full-touch, all-in-one smartphone that offers preloaded professional, mobile navigation features from Garmin that provides users with accurate maps and rich points of interest.

The navigation tools on the M10 can be compared to the Garmin nüvi 1410, with a fast GPS positioning time of 33 sec . It also includes features such as lane guidance, to direct the drivers to the correct lane for an approaching turn or exit. Moreover, it displays road signs, junctions on their route and highway mode that tells drivers the next three upcoming street exits so they can plan ahead*. Equipped with numerous points of interest, M10 enables you to locate the one closest to your current location and guides you till you arrive at it. The M10 is ready for automotive navigation out-of-the-box and includes everything a customer needs to it in a car, including a powered dashboard and windshield mount*.

The M10 will be available across all leading retailers in UAE for AED 1899 starting September 2010.

“The Garmin-Asus M10 runs Windows Mobile, making it the ideal smartphone for business use, while its smart navigation capabilities, comprehensive social networking features and connected services enable users to lead a truly smart lifestyle. The M10 is the leading navigation smartphone of its kind and combines maps and navigation usage for meeting the needs of a growing segment of smartphone customers in the Middle East said Christoper Aceremo, Country Product Manager for Handhelds, ASUS Middle East. “The M10 is our answer to people’s need for work-life balance.”

“Moreover, the Garmin-Asus M10 is a powerful time-saving tool that is designed for anyone who is tired of carrying numerous devices and instead wants to carry one device that gives them many of the same features found on a stand-alone phone, laptop, Personal Navigation Device (PND) and digital camera,” added Ericson.

‘Click and Go’ Navigation
Recognizing that location is relevant to every aspect of every day, the Garmin-Asus M10 is designed with location information at its core and it delivers the most advanced location experience on a Windows Phone. Navigation functions are linked to the location information coming from frequently used applications such as calendar, contacts, email, internet browser, and messaging; this comprehensive integration makes the navigation experience exceptionally intuitive and smooth.

A Premium Navigation Smartphone
The Garmin-Asus M10 runs on Windows Mobile platform that enhances user experience and provides access to a vast number of applications for download. “Windows phones move seamlessly from work to play, creating new experiences through a variety of hardware, applications and services,” said Andy Lees, senior vice president of Mobile Communication Business at Microsoft.

The M10 has a sleek design with a 3.5-inch WVGA display and a finger-friendly user interface. The billboard feature displays the most important information so users can review all at one glance. An intuitive 3D task manager also allows users to switch easily between running applications. Keeping the phone responsive and the navigation smooth are 512 RAM and 512 ROM, while 4GB of Flash memory provides ample storage for multimedia and data.

The M10 is equipped with a 1500 mAh battery that ensures many hours of uninterrupted use, as well as a full QWERTY soft keyboard for speedy text input. HSDPA wireless connectivity and Wi-Fi (802.11 b/g) ensure that messages are sent and received quickly. In addition, the M10 can be synched wirelessly to an enterprise system so that contacts and emails are always available and secure.

Ciao! Ushers in a Connected Lifestyle
The Garmin-Asus M10 boasts a range of social capabilities, including access to Facebook and Picasa Web Albums. It also places real-time information on connected services with Ciao! that enables users to access information on weather, traffic, flight information and more. Ciao! Allows friends of your choice to see where you are via real time geographic location information. You control when and to whom your location is disclosed by managing the settings from and within the Ciao! application and on the third party network applications.

In addition, the M10 is equipped with a high performance five mega-pixel camera that automatically geotags photos so that users will always know where they were taken and can easily share them with friends via Facebook and Picasa.

Additional information about the product line is available at


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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