Targets Middle East’s ‘young and trendy’.
2010 Red Dot Award winner BenQ has launched the T1260 digital camera, its latest 5th generation touch screen digital camera, as the leading digital lifestyle provider aims to further enhance its market share with the young, fashionable and trendy residents in the Middle East.
Manish Bakshi, General Manager of BenQ for the Middle East and Africa, said: “As a world-renowned provider of visual display innovation. our digital camera lineup has received a tremendous boost with the launch of theT1260 HDR (High Dynamic Range) touch screen camera.
”As a perfect companion for just about any occasion, this camera will surely advance BenQ’s standing as the amongst the leading and preferred brand for the highly stylish and fashionable Middle East market who are also seeking high quality, user-friendly and reliable gadgets,” he added.
Equipped with the latest touch-screen technology, the camera hasa 12 Megapixels sensor which is responsible for high resolution images, as well as the capability to capture 720p video that provides for the convenience of having true-colour high-definition movies to be just a touch away. In addition, the T1260 also comes with an upgrade on the advanced smart scene modes which automatically detects up to 12 different scenes.
Its other state-of-the-art qualities include a bright 3” LCD touch screen, friendly user interface, G-Sensor application, file management convenience and most important of all, BenQ’s HDR image enhancement - a technology that empowers the camera to overcome lighting challenges. Its thoughtfully designed user interface and remarkably optimized touch screen sensor allows for a new photography sensation of “tap, circle, swipe”. The user interface makes it quick and easy to access the camera’s features and settings, with helpful explanatory text matching clear icons, it makes using advanced functions incredibly simple.
“Loaded with some of the most advanced features, the T1260 will surely make waves in the market. With almost everyone seeking to record and document cherished moments with loved ones or simply capture once-in-a-lifetime picture-perfect scenery, the T1260 will undoubtedly provide that boost for BenQ in grabbing an even larger share of the digital camera market,” Bakshi concluded.
BenQ’s T1260 is available at all major retail outlets across the Middle East and Egypt starting this September 2010. For further information, please visit www.BenQ.co.ae