The Cupertino-based company thinks the use of ‘pod’ on a projector from a different company will confuse its buyers.
Apple is known to be ruthless about its branding, and will go to extreme extent to defend it from being used by another company, even if it’s not competing directly with them. If you do, however, dare to test the rivers, you will soon hear a loud thud on your doorstep. The thud of a huge court case.
Apple’s new target is Sector Labs, an electronic device maker and the developer of a video projector called the ‘Video Pod’. Apprently, Apple haven’t seem to like that one bit and has decided to slap a 873-page court case to put a stop against the company using the name.
Sector Labs plans to fight back, not so much for the name, but instead because they believe Apple is wrongfully attempting to control the use of English language words.
“What I’m hoping to do with this case is to really reach a lot broader an audience and make it so entrepreneurs and small businesses can use the English language as they see fit in branding their products,” Ana Christian, Sector Labs’ lawyer, told Wired.com.
This should be interesting.