Etisalat introduces ‘Business Edge’ mobility package

Press release:
Etisalat today launched the most comprehensive, convenient and affordable business mobility package for enterprise and SMB customers. Called ‘Business Edge’, the postpaid package promises to deliver an ultimate mobility experience, through enhanced convenience, increased savings and unmatched promotional offers.

Priced at AED 125 per connection, with an introductory 100% cash back offer till 24th September that would be credited over a period of three months for international calls, the new Business Edge connection comes virtually at sub-zero cost for businesses. As an introductory promotion, Etisalat is also offering 3 months free subscription to Mobile PBX (worth AED 60), Business 24×7 service (worth AED 105) and 3 month free access to corporate email, messaging and browsing service for Nokia smartphones (worth AED 435) with every Business Edge connection, providing gross savings of up to AED 725 per connection (effective savings of up to AED 29,000, for 40 connections). With unmatched introductory promotions, enterprises and SMBs can also leverage this offer to switch their current prepaid business and individual connections at sub-zero cost to Business Edge.

Besides upfront savings, enterprise customers can also benefit from considerably higher discounts of up to 15% on national calls and up to 35% on international calls respectively.  The Business Edge package also offers multiple convenience benefits such as wider credit limit options, pre-configured voice mail, and pre-activated roaming.

“Business Edge has been designed to deliver the ultimate mobility experience to businesses. The package offers comprehensive benefits of convenience and value to our customers, who will now be able to conduct seamless business while on the move. Business Edge will not only enable executives to carry their offices virtually in their pockets, but will also empower enterprises and SMBs to leverage the benefits of mobility, while being cost-conscious at the same time”  said Abdulla Hashim, Senior Vice President, Business Solutions at Etisalat.

“Business Edge also offers value added features such as lower credit limits and split billing of business and personal expenses that will provide enhanced transparency to organisations and enable the businesses to control their overall mobility spend. With unmatched upfront and long term savings offered by Etisalat, we hope that many of our current and prospective enterprise and SMB customers will switch to Business Edge.” Mr. Hashim added.

For more details on Business Edge, customers can call 8005800 or contact their respective account managers.

Sony Ericsson Xperia X10 mini wins European Mobile Phone 2010-2011

Press release:
Sony Ericsson is pleased to announce that the Sony Ericsson Xperia™ X10 mini has been awarded “European Mobile Phone 2010-2011” by the European Imaging and Sound Association (EISA*). Chosen for its unique combination of compact size and excellent performance with a comprehensive range of features, the accolade highlights Sony Ericsson’s commitment to deliver smartphones optimised for communication and entertainment through its Sony Ericsson Xperia™ smartphones.

Editors from 50 special interest magazines across Europe singled out the Sony Ericsson Xperia™ X10 mini as their number one mobile phone, highlighting the mobile phone’s style and design features and the easy way you can use it to communicate with just one hand. This recent accolade follows the earlier announcement that the Sony Ericsson Xperia™ X10 mini has received the prestigious Red Dot Product Design Award 2010.

The official award citation from the EISA jury reads: “Xperia X10 mini from Sony Ericsson is a very small and stylish mobile phone. Nonetheless, it delivers excellent performance with a comprehensive range of features such as GPS, Wi-Fi, 3G and a 5 megapixel camera with flash. The phone runs on the Android platform and offers users the full benefits of a much larger device although its touch screen size is just 2.55-inch (6.48 cm). Its small size and weight and variety of vivid case colours make it perfect for introducing the fairer sex to smartphone technology.”

“We’re delighted Sony Ericsson has been recognised for refining the smartphone user experience,” said said Ruediger Odenbach, General Manager, Sony Ericsson, Middle East. “Over time, the relationship people have with their mobile phones has changed significantly. Consumers have moved away from using them as pure communication tools to creating a more personalised entertainment experience. As a result, mobile phones were growing in size. Sony Ericsson has identified the need for a compact and powerful mobile phone with all the benefits that come from a smartphone platform.”

The stylish human curvature design of the Sony Ericsson Xperia™ X10 mini, combined with touch navigation optimised for compact screens, offers users the easiest way to connect and communicate with one hand.  The credit card sized handset enables consumers to co-create an experience that is as individual as they are.  The clever graphical user interface, with four customisable touch corners and intuitive navigation, opens up limitless possibilities and access to favourite applications and web links with just one touch.  Consumers can build a unique mobile phone experience and download games, movies, music and more.

Benefits of Rooting your Android Device

With Android gaining popularity in the region, I’m sure than many will look into extending the functionality of their devices by rooting their phones. But what exactly is rooting and what advantages does it bring to the Android platform? That’s what we will talk about today.

Rooting basically allows you to gain access as a super-user on your Android platform- a bit like what Jailbreaking does on the iPhone. On the iPhone, there is no way to download an application outside the App Store unless you Jailbreak your device, however, with Android devices, this is not the case- rooting isn’t required to download applications from outside the Android Market. So why would you want to root your device? Here are three good reasons to:

1) Flash a custom firmware
Your android device is very much like a PC, allowing you to customize the Operating System to your liking. What is this means is that you are no longer restricted to the OS that is provided by the manufacturer of your device and generally, the more popular a device is, the more options you have for the OS. For example, the HTC Desire has more than twenty customized OSes available for it with things like saving Apps to SD, adding Arabic support or removing the SenseUI completely for a stock and faster Android experience.

2) Backup and Restore your device
Rooting allows you to back up the entire image of your device to an SD card- a bit like using Acronis or Ghost on the PC or Time Machine on your Mac. This works real well if you want to try out new Operating Systems as it gives you the opportunity to restore your previous OS in case you don’t like the new one.

3) Run “Special” applications
Although we mentioned that rooting isn’t required to download apps outside the Android Market, there are a few apps that require your device to be rooted in order for you to use them. For example, if you want to under/overclock your device, an application called setCPU allows you to do this but required rooting. Similarly, ROM Manager is an excellent tool for flashing ROMs from SD card to your device but requires rooting.

So there you have it- some good reasons to root your Android device. I will not go into the specifics on how to root your device and is varies from device to device. A good place for that is xda-developers forum. Word of warning though- if your device is branded or locked, you need to make sure you follow instructions properly and ask question before rooting otherwise you might end up with a bricked phone.

Cooler Master USNA 95 Slim Notebook Power Adapter Review

“A universal power adapter opens the door to new designs, form factors and features, so they make an ideal choice when it comes to the replacement or back-up for your original notebook adapter. Today, we are taking a look at a brand new ultra slim notebook power adapter from Cooler Master called the USNA 95. This is not a cheap generic power brick. This power adapter was designed by Choiix for Cooler Master and it was designed from the get go to be small, but powerful. In fact, Cooler Master informed us that the USNA95 is the world’s smallest 95 Watt (has a peak power output rated at 150W) power adapter! The Cooler Master USNA 95 measures in at just 4.1″x2.4″x0.7″ or 104mm x 62mm x17mm, so compare that to the power brick you are using now and you might be shocked…”

Palit GeForce GTX 460 1GB Sonic Platinum Review

Quote: “Palit has done a great job combining the popular and flexible
GeForce GTX 460 GPU with a custom design and highly overclocked
settings to create a mid-range graphics cards that offers next-level
performance for a price that is much more manageable for the everyday
gamer. If you have been looking for an upgrade path in the $250 price
range then the Palit GTX 460 1GB Sonic Platinum card is a fantastic
option!”

LaCie XtremKey Review

“If your typical USB thumb drive amounts to a padlocked warehouse for data, LaCie’s XtremKey USB is the Fort Knox. Fortified to the hilt with protection that only a fraction of users will ever take advantage of, the XtremKey combines unrivalled protection for data with bleeding-edge transfer speeds, making it one of the most appealing thumb drives on the market today. Like a Hummer, tough doesn’t come cheap (the 16GB version sells for $80), but for those who see value in their data, the premium will be a petty one.”

Link to the review:

http://www.digitaltrends.com/flash-drive-reviews/lacie-xtremkey-review/

Kingwin Dock Master USB 3.0 Hard Drive Dock Review

Quote: The Kingwin Dock Master Dock Master USB 3.0 hard drive dock would make a great accessory for anyone with the need to access data quickly… Which I assume is just about everyone. After seeing the speed results with Kingwin’s new dock, as well as backwards compatibility to USB 2.0, there is no longer a need to consider a USB 2.0 dock.

Link: http://www.bigbruin.com/content/dockmaster_1

Car Audio 2.0: Listen to Pandora, MP3s and iPods in Your Car

“For the past few years, car companies have jumped on the digital media bandwagon, offering USB ports to load music from your iPod Touch and Bluetooth streaming audio to play tracks right from your iPhone. Now, new music technology is emerging that goes a step further – letting you play music from Pandora Radio or over a very high-speed wireless network.”

Link to the article:

http://www.digitaltrends.com/lifestyle/car-audio-2-0-listen-to-pandora-mp3s-ipods-in-your-car/

GIGABYTE 890FXA-UD5 AMD 890FX Motherboard Review

“Throughout the testing today we compared the GIGABYTE 890FXA-UD5 to the ASUS Crosshair IV Formula. Despite my board preferences the GIGABYTE 890FXA-UD5 fell ever so slightly behind the ASUS Crosshair IV Formula. Although, there is one area that the GIGABYTE 890FXA-UD5 fell behind in that is a good place to be lower: the price. Currently you can find the GIGABYTE 890FXA-UD5 for as little as $179.99 while the ASUS Crosshair IV Formula is sitting at a heftier price of $224.85. The question that arises is, is the extra $45.00 worth the ever so slight performance increase?”

Enermax MODU87+ 900W Power Supply Review

Quote: “The Enermax MODU87+ 900W power supply delivered excellent
efficiency with good voltage regulation and clean outputs. In
addition, the PSU is very quiet during normal operation at low to mid
power levels. Throw in support for high-end graphic adapters, modular
cables, excellent build quality and attractive styling and Enermax has
another winner on their hands.”

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