Mobile giant to use in-application tracking analysis for Symbian, MeeGo.
Nokia recently announced that they have acquired U.S mobile analytics company Motally. Motally offers “ in-application tracking and reporting, and is designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage.” Nokia says the company’s services will be adapted for Qt, Symbian, MeeGo, and Java. Motally’s current customer base (Yelp, Fandango, Intuit, etc.) will continue to receive service.
Nokia’s Vice President of Media, Marco Argenti, had this to say: “The acquisition underpins Nokia’s drive to deliver in-application and mobile web browsing analytics to Ovi’s growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering.”
The deal is to be finialized by Q3 2010. Full press release here.