HTC Desire to launch in UAE this month

By on August 25, 2010
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HTC’s popular Android smartphone will be available for AED 2299 by the end of August.

Press release:
HTC Corporation, a global designer of smartphones, has announced that it is introducing the HTC Desire in the Middle East. The HTC Desire features an enhanced HTC Sense experience that takes Android to the next level.

HTC Desire
HTC Desire is the best way to visually experience news, friends, photos, favourite places and everything else that is important on a mobile phone. With one of the most advanced displays available on a phone today, HTC Desire is designed with a large 3.7-inch Ultra bright display to enhance and maximise content, whether it is pictures and videos, browsing the Web or checking on friends’ status updates. HTC Desire is powered by a one gigahertz Snapdragon processor and is Adobeâ Flashâ 10.1 ready. The HTC Desire also includes an optical joystick.

HTC Sense
HTC Sense is a user experience focused on putting people at the centre by making phones work in a more simple and natural way. This experience revolves around three fundamental principles that were developed by observing and listening to how people live and communicate. These core tenets of Make It Mine, Stay Close and Discover the Unexpected continue to be the key to the new HTC Sense experience.

The new HTC Sense experience continues to focus on improving user interactions with the most important people. This begins with a new HTC application and widget called HTC Friend Stream that seamlessly aggregates all social communication including Facebook and Twitter into one organised flow of updates. This simple aggregation makes it easier than ever to focus on what friends are doing as well as to view the images and links that they share.  In addition to Friend Stream, people can be organised into specific social circles, such as groups of friends, colleagues or any other way that makes sense.

The new HTC Sense experience also introduces broad improvements to applications including the browser, email client and others. In addition, the new version of HTC Sense includes a new newsreader application and widget, as well as a new seven-screen ‘Leap’ thumbnail view for quick and easy access to specific screens. Arabic applications available in the device include Quran, Prayer time with Qibla Direction, Dictionary and a Hijri calendar.

Mohamed Kais Zribi, Regional Manager of HTC Middle East and North Africa said, “The HTC Desire further strengthens our premium selection of mobile phones in the Middle East and helps increase our share of the region’s smartphone market. The HTC Desire delivers an intuitive user experience with its power and customisable nature, while offering a distinctly attractive design that reinforces HTC’s reputation as a leader in innovation and creativity.”

The HTC Desire will be broadly available at a retail price of AED 2299 by the end of August 2010.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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