Canon, Sharaf DG opens up DSLR Zone

By on August 3, 2010
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The “unique concept store” will allow users to try out the latest DSLR cameras, lens and accessories from Canon.

Press release:
Canon Middle East and Sharaf DG have joined forces to launch the largest DSLR Zone in the Middle East designed to deliver a unique concept store. Reflecting the growing market trend of consumers upgrading from DSC to DSLR photography, the permanent stand will provide Sharaf DG visitors at Times Square Mall, with the opportunity to try the complete range of Canon DSLR cameras, lenses and accessories as well as gain expert tips on DSLR photography.

“Canon is committed to sharing the ‘Power of Image’ by supporting photography in the region and making it accessible to all. As a world leader in imaging technology, Canon is at the forefront of photographic innovation and aims to share its expertise with photographers at all levels. The ‘Canon DSLR Zone’ is instrumental in empowering creativity and nurturing the region’s evolving photography community by imparting valuable insights on DSLR technology,” said Mr. Ateeq Shamsi, Sales and Marketing Director, National Stores, the UAE distributor of Canon Middle East.

The ‘Canon DSLR Zone’ will be instrumental in educating amateur photographers on the benefits and creative opportunities that lie within the realm of DSLR photography. Sharaf DG’s onsite DSLR experts will demonstrate and engage with budding photographers on various topics within Canon’s DSLR imaging technology, providing an interactive platform to discuss and research DSLR photography at its best.

“Our partnership with a world class brand like Canon reaffirms our commitment to providing local consumers with access to leading technology and value added experiences. This concept reaffirms our commitment to providing the highest standards of support to UAE’s strong photography community. Sharaf DG will be the one stop destination store for all DSC photographers wanting to take their photography to the next level as well as established DSLR users,” said Mr. Mudassir Ahmed, Category Manager, Sharaf DG.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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