du will soon slash prices for its fixed line and broadband connections with its ‘Real Broadband for All’ scheme.
du announced plans to ‘transform’ the country’s broadband scenario by offering extra speeds and competitive plans at no additional cost.
Billing it as ‘Real Broadband for All’, the almost taking-a-dig-at-the-competitor sounding scheme will offer residential customers a fixed line and an 8mbps broadband internet connection for AED 199 per month, from August 15 (for existing du customers only; no specific date for new users). du will also offer faster broadband speeds of 16mbps and 24mbps for AEd 259 and AED 349 per month, respectively.
In comparison, Etisalat’s newly introduced e-Life package offers a fixed line and 1mbps broadband for AED 259, 8mbps for 299, 16mbps for AED 359 and 30mbps for 499. It is yet uncertain if du intends to introduce download caps similar to e-Life’s 100GB limit which will be implemented from September.
du says that the increased speeds have been made possible following the $100 million investment to its fibre optic network.
“That is one of the most advanced technologies and capacities not only in the region, but worldwide. We completed that upgrade towards the end of last year, and I believe we are now fully ready to offer such speeds at such prices.”