du Offers Unlimited Video on Demand for Subscribers

By on July 12, 2010
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Service will be offered free of charge to all du TV subscribers for a limited period.

du announced that it has introduced a Unlimited Video on Demand package for its du TV and du TV+ subscribers.

The operator said that the service will be free for its customers for a limited period of time, as it pushes the service for wider acceptance, after which customers will have to pay AED 75 per month to continue with the subscription.

Viewers will have access to a catalogue of entertainment including movies, TV shows, documentaries, music and children’s programmes.

“We are very excited to announce the launch of our unlimited video on demand service with premium TV programmes that give our customers the choice to watch what they want, all with a simple click on the remote control from the comfort of their home,” said Farid Faraidooni, chief commercial officer of Du.

Full press release below.

Dubai, 11 July 2010: Confirming its position as a premier provider of home entertainment services in the UAE, du today announced the launch of the first of its kind Unlimited Video on Demand (UVoD) service. This latest TV offering gives customers unlimited access to an exciting selection of movies, TV series, dramas, documentaries, music, lifestyle, Kid’s shows and religious programming, whenever they want, at the touch of a button.

“At du we work hard to provide our customers with the most user-friendly entertainment solutions. TV customers globally like to choose what and when they watch. We are very excited to announce the launch of our Unlimited Video on Demand service with premium TV programmes, giving customers to choose to watch what they want, all with a simple click on the remote control from the comfort of their home,” commented Farid Faraidooni, Chief Commercial Officer, du.

du’s Unlimited Video on Demand service has the same simple usability as du’s established Video on Demand service, now being used by thousands of du customers every day. Unlimited Video on Demand offers unlimited access to an exclusive selection of entertainment content, whether movies, TV series, documentaries, spiritual features, kids programming or music. To encourage all du TV customers to try out the service, it will be made available free of charge for an introductory period, after which du TV Customers can subscribe to the service for AED 75 per month.

du was first to launch a true Video On Demand service in 2009. Video on Demand allows customers to browse through a catalogue of movies including Arabic cinema, Hollywood smash-hit blockbusters, Bollywood movies and some of the most beloved classic movies ever to grace the silver screen. Under the categories – ‘New additions’, ‘Top Titles’, ‘Special Offers’ and ‘All Time Classics’, subscribers are easily able to find exactly which movie they are looking for, and even watch a trailer of that movie before purchasing it for viewing at their leisure. New movie titles are added to the Video on Demand catalogue each month, which is available to all du TV and du TV+ customers.

du TV has won several international awards and provides an unmatched TV viewing experience, including an array of advanced features such as intuitive and simplified search and display, advanced channel browsing, instant channel change, an ergonomically-designed electronic program guide and the option of pausing, rewinding and recording live programming.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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