Panasonic Launches New Range of Digital Cameras and Camcorders in the Middle East

By on June 6, 2010
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Lumix cameras with unique Panasonic technology cater to every level of photographer, says Panasonic

Press release:
Panasonic has launched its new range of Lumix digital cameras and Full-HD camcorders for the UAE market, it was announced today.

Featuring unique Panasonic technology – including Intelligent Resolution Technology, power OIS (Optical Image Stabilizer), High Definition video recording, and GPS technology backed up with the high quality Leica lens, the new sophisticated and stylish Lumix range is suitable to every level of photographer.

Panasonic also launched the latest range of semi-professional and Full-HD camcorders in the market, featuring a Full HD 1080 Progressive recording and easy-to-use LCD touch screen interface.

The new image processing technology ‘Intelligent Resolution’ is incorporated into the cameras, with the Venus Engine, makes taking pictures hassle-free, while producing excellent results. The technology activates many features at the same time to automatically focus, balance and highlight the best images.

Panasonic Lumix FP3

The range of Lumix Digital Cameras now includes the top-of-the-range, 12.1 megapixel TZ10, with GPS and HD video recording capability in AVCHD 720p. New inclusions to the line up are the FP3 and FP1 slim and stylish with internal foldable optics; FP3 also features a touch panel.

“The new cameras are packed with features that allow customers to take high quality videos and photos with ease,” said Hitesh Ojha, Senior Manager, Panasonic Marketing, Middle East.

“Stylish, compact and easy to use, we recommend these cameras for anyone who wants to enjoy HD image quality. A one touch intelligent auto button allows users to take stunningly beautifully shots, without having to worry about complicated settings,” added Ojha.

Panasonic HDC-HS60

Panasonic also announced the expansion of its sophisticated 2010 High Definition (HD) camcorder line with six new semi-professional Full-HD models. The new camcorders, HS700 (240GB HDD), TM700 (32GB Flash Memory), SD700 incorporate 3MOS sensors for superior colour reproduction and enhanced performance in low light conditions are the first in the industry to be able to record stunning video’s in Full HF 1080 Progressive, while the HS60 (120GB HDD), TM60 (16GB Flash Memory), and SD60, all feature a 35.7 mm wide-angle lens with 35x Intelligent zoom, thanks to the new Intelligent Resolution technology.

The full range of camcorders also includes a total of 6 Standard Definition Camcorders; two HDD models – SDR-H95 (120GB) and H85 (80GB), two models with in-built flash-memory – SDR-T55 (8GB) & T50 (4GB) and two models that record video’s and stills onto SDHX cards SDR-S50 & S45. Each camcorder comes complete with intelligent auto technology, making them simple to use, while packed full of features for the more advanced user.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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