Kodak’s new mantra is all about sharing and making it easy to do so.
At the Al-Manzil hotel, Dubai, today, Kodak launched their Share platform strategy, a function that will be avaialable in quite a few of their upcoming products. At the moment, three products and one product line are equipped with the Share function and before we talk about the devices, lets talk about their strategy. The idea behind Share, as Arif Khan, Area Manager, pointed out, was to provide a quick and convenient way for the consumers to share their pictures across various social networking sites such as facebook, YouTube and Flickr (which is currently banned in the UAE) as well as email.
The way it works is that you tag a picture and specify where/how/with who you want to share it with and when you come home to your PC and connect the camera, it remembers the pictures and shares it accordingly. I personally think it’s a lot easier to use your mobile phone to instantly share your pictures without even going to a PC but then (most) dedicated cameras obviously have better image quality.
Share will be available Kodak M series of cameras as well as three new products- the Slice, the Playsport and the Pulse. Slice is Kodak’s new touchscreen camera with the ability to store “5000″ pictures. Considering each picture is under an MB, you’re probably looking at a built-in storage of 4GB on the Slice. The Playsport is Kodak’s answer to Flip Media with portable video cameras that take 1080p videos and are available in water-proof models.
Last, and certainly my favorite product from what they showed today was their Pulse Digital Frame which is a 7″ frame that comes with an email address. The idea behind Pulse is that you can set it up at your parents place or someone else you want to share pictures with using Wi-Fi. Then you simply email the picture to the digital frame which will download and display the picture. Fool Proof.
At the event, we sat down with Mr. Rashid Pasha, the Marketing Manager for Kodak Middle East and had our five minute chat.
We’d like to thank Kodak for the invitation and certainly look forward to checking out the Pulse.