Yahoo! Middle East unveils the official new Yahoo! Maktoob brand

By on May 17, 2010
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The new Yahoo! Maktoob website is available in both English and Arabic.

Press release:
Following the acquisition of last year, Yahoo! Middle East has today unveiled the new brand ‘Yahoo! Maktoob’. Previously known as Maktoob from Yahoo!, the new brand, which is showcased throughout the website further emphasizes the Yahoo! brand values, enabling a wider reach across the region and ensuring that Yahoo! Maktoob is at the centre of people online lives.

The Yahoo! Maktoob main website, the home to news, finance, sports and available in both English and Arabic, further incorporates the Yahoo! look and feel with updated relevant content at the centre of the page to make it easier for consumers to navigate and locate their preferred news.

To see the new Yahoo! Maktoob homepage, visit www.maktoob,com

The announcement of the new brand ‘Yahoo! Maktoob’ is a significant point for Yahoo! in the Middle East, as it prepares to implement new Yahoo! features, such as Y! search on channels and additional global Arabic channels.

Ahmed Nassef, Vice President and Managing Director of Yahoo! Middle East commented: “Today, we are thrilled to unveil the new ‘Yahoo! Maktoob’ brand and website in a local flavor. As part of Yahoo!’s ongoing business strategy to further expand in the region, the new brand gives us a real identity in the region and the website offers the Arab world the latest news and trends, sports and gaming action, engaging forums and a whole lot more. For the first time, the Yahoo! Maktoob page will integrate the English versions of popular Yahoo! products such as Mail and Messenger, with localised versions to be announced in due time.”

“The new homepage represents another step in Yahoo!’s Middle East’s commitment to facilitate the growth of online Arabic content and accommodate the increasing number of internet users searching for information in the language. The new homepage is just the beginning for us, we will continue to innovate and present updated information and relevant content throughout this year.”

In addition, the Yahoo! Maktoob homepage will include a World Cup microsite to present the users with the latest news and match updates live from the games.

The new Yahoo! Maktoob homepage can still be found at


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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