Sony Gulf Launches Enhanced Range of WALKMAN mp3 Players in Middle East

By on May 23, 2010
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Walkman W-series and B-series feature ZAPPIN and Jog Dial.

Press release:
Sony Gulf, the regional arm of consumer electronics giant Sony, today announced the expansion of its WALKMAN® range in the W and B series with the launch of the NWZ-W252, NWZ-B152 and the NWZ-B153 mp3 players, featuring enhanced technologies for superior audio-visual entertainment.

Weighing 43g with a 2GB capacity, the compact, foldable, wearing style NWZ-W252 is trendy and portable for active use. The aesthetically designed gadget is now water resistant and washable , allowing its use in rainy conditions or cleaning under running water. Similar to its precursor model NWZ-W202, the new player features a unique wire-free, ergonomic design for comfortable fit and convenient music playback while exercising or indulging in outdoor activities.

The latest in the WALKMAN B-series – NWZ-B152 and NWZ-B153 – are available in 2GB and 4GB capacities respectively. Sporting a new metallic look, the two players offer a more intuitive user experience with booming bass that resonates with young music lovers. The B-series feature a one touch Bass Enhancer with a red power illuminator to boost bass performance on music tracks. Adding to the harmony, the illuminator’s LED lights dance and pulse with the music. It also incorporates an array of audio features, from mp3 music playback to voice and FM recording.

Both the W-series and B-series mp3 players are equipped with the ZAPPIN™ navigation system and Jog Dial™. When the ZAPPIN feature is activated, the main chorus of each song is played, allowing users to scan through their music library with ease and find the song they wish to hear. Using the Jog Dial™ key, users can scroll and select their ideal track without the need for buttons enabling easier toggle and music navigation.

Additionally, in both series, the Content Transfer software can easily shift music files from Windows Explorer or iTunes® to the WALKMAN® with its simple drag-and-drop interface.
The WALKMAN W-series allows users to enjoy up to 11 hours of playback time with 90 minutes of full charge, while the WALKMAN B-series allows users to enjoy up to 18 hours of playback time with 70 minutes of full charge. With both models users also benefit from the three minutes quick charge function that allows the device to playback up to 90 minutes of music, providing them with convenience and freedom to move around while listening to their favourite tunes.

Available in a wide array of colour options, the W-series MP3 player comes in black, pink and white, while the B-series is available in black, pink, red and gold versions.
The new WALKMAN® series is available in the UAE in Jumbo Electronics and all other major retail electronics outlets.


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Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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