Samsung Tops U.S. Mobile Marketshare

By on May 9, 2010
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Samsung, Motorola and LG in dead heat in OEM subscriber market share.

According to comScore’s report, Samsung has edged past Motorola to be the number one handset brand in the United States of America. While Motorola and Samsung are at the same percentage of the market share by March 2010, Samsung’s 0.7% gain at the expense of Motorola’s 1.6% slip saw them taking the top position in the chart. At third is LG, virtually unchanged in its position dropping only 0.1% market share. RIM, who came at number four, made the largest gain of 1.3% while Nokia continued its decline having lost 0.9% market share. What did you say? Where is Apple? Oh, they came at number six with an overall market share of 5%. Full press release below.

Press release:
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the
comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period ending March 2010 compared to the preceding three-month period. The report ranked the leading mobile original equipment manufacturers (OEMs) and mobile operators in the U.S. according to their share of usage by current mobile subscribers age 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The March report found Samsung, Motorola and LG separated by a mere fraction of a percentage point of market share among handset manufacturers, while Verizon led among mobile operators with 31.1 percent market share.

OEM Market Share

In the 3 month average ending in March, 234 million Americans age 13 and older were mobile subscribers, with device manufacturer Samsung ranking as the top OEM at a 21.9 percent share of U.S. mobile subscribers, inching out Motorola by a fraction of a percent. LG (21.8 percent share) ranked closely behind them, with RIM (8.3 percent share) and Nokia (8.3 percent share) rounding out the top five.

Top Mobile OEMs
3 Month Avg. Ending Mar. 2010 vs. 3 Month Avg. Ending Dec. 2009
Total U.S. Age 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Dec-09 Mar-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 21.2% 21.9% 0.7
Motorola 23.5% 21.9% -1.6
LG 21.9% 21.8% -0.1
RIM 7.0% 8.3% 1.3
Nokia 9.2% 8.3% -0.9

Complete press release here.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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