LG launches E40, E50 LED monitors, Sincerity Campaign

By on May 28, 2010
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Sincerity campaign “aims to elicit and share touching stories from LG consumers around the world.”; prizes to be won.

Press release:
Marking the arrival of its new LED monitors series, the E40 and E50, LG Electronics Business Solutions (LG), today launched Sincerity, an online campaign (http://sincere.lge.com/gf) that aims to elicit and share touching stories from LG consumers around the world.

“The LG LED ‘Sincerity’ campaign will be conducted simultaneously in 9 countries, with people sharing 2,073,600 sincere messages, one for each pixel on our new monitors,” said Mr H.S Paik, President of LG Gulf FZE. “We hope people will re-think the meaning of ‘sincerity’ in their friendships by participating in this campaign, and have a chance to learn about LED technology and LG’s devotion to its consumers as symbolized by more than 2 million pixels on these new monitors.”

Sincerity Shared, Prizes Won

As part of the Sincerity campaign, which runs from May 15 to July 13 this year, participants will be asked to “show their sincerity” by leaving on the campaign’s website moving personal stories or their own personal reflections on what sincerity means.

Smartphone users can take part in this event through their phones. Using Pixel Soldiers, i-Phone and Android Phone users can contribute their sincere stories by simply tapping them into their phones. Smartphone users can also download “wallpaper” containing their own sincere stories.

Each participant will be allotted one of 2,073,600 pixels, which will collectively form a full picture with as many pixels as LG’s new LED monitors. Participant

During the promotion, LG will display selected messages across all retail stores in UAE “LED Zones”. Better still, those winners will also receive one of a range of fantastic prizes, including a Volkswagen Wagon Golf GTI2, travel vouchers worth AED 30,000 and full HD TV Monitor E2380VX. There will also be special sweepstake prize draw where 30 lucky winners will take home an LED LCD Monitor E2350V.

A Smart and Fun Friend

By highlighting the amount of time we now spend with our computers, LG is using the Sincerity campaign to cast its new monitors as more than just products. In providing the perfect place for users to talk, see, work and play, the E40 and E50 series are aimed at becoming a true friend in the workplace or at home.

Through their smart technology, the E40 and E50 provide a host of “sincere” functions that make the monitors a delight to use. The E50’s Smart+ Package includes a dual web feature that automatically splits the screen to allow easy multitasking, an auto brightness function that measures the light surrounding the monitor to ensure optimal brightness at all times, and a cinema mode, which creates the perfect environment for watching videos.

The E40’s Fun Package, meanwhile, boasts various photo editing features, and an original ratio function that enables viewers to watch videos in their original 4:3 wide angle without any on-screen distortion.

The First Monitor with UL Environment Certification

Though providing features as strong as on any monitor on the market, the E40 and E50 series boast impeccable ecological credentials. As well as being 30 percent lighter, the monitors use 45 percent less energy and fewer hazardous materials, with no halogen and mercury at all. Thanks to these improvements, the E50V model has become the first monitor to be awarded environmental certification from the US safety testing organization UL.

For those looking for something a little extra from their picture, the E50VR model boasts super resolution technology, for a picture as vivid and sharp as anything on the market. And with all E50 models, a depth of just 17.5mm creates a sleek, elegant finish, while a detachable two-way stand makes the monitor even more convenient to use.

Equipped with convenient, smart technology, eco-friendly features, an exceptional picture quality and sophisticated design, LG’s E50 and E40 are set to raise the bar once more for the computer monitor market.

They are now available in all leading retail stores and will retail at AED 1199 (E2250V) and AED 1399 (E2350V).


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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