HP Launches its Environmental Campaign

By on May 12, 2010
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HP’s “Touch the Green” Campaign encourages consumers to recycle their old PCs, laptops and accessories.

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Press release:
This week HP Middle East is taking a major step to make further headway in the company’s global commitment to pursue a sustainable model of business. From Wednesday 21 April to Monday 26 April HP Middle East will be encouraging shoppers to drop off their old PCs, laptops and computing accessories at the Central Court stand at the Mall of the Emirates. Consumers who donate their old PCs and laptops for recycling will be rewarded with a AED 400 cash-back voucher and those who donate old computing accessories will receive a 30% discount voucher for accessories, redeemable at authorized retailers within the Mall of the Emirates. HP’s recycling initiative is in collaboration with Enviroserve.

Salim Ziade, General Manager for HP Middle East Personal Systems Group said, ‘At HP, we are constantly looking for ways to improve our environmental impact. To date we have already recycled over 1 billion cumulative pounds around the world, and we hope to double the annual recovery rate to reach 2 billion pounds by the end of the year. Our Environmental Campaign is not just about recycling per se, but equally as important is the aim to educate the public about the importance of recycling and recognizing the need for individual action.’

The Environmental Campaign is the latest initiative from HP to counter its environmental impact. Since the 1950’s, global citizenship has been one of the company’s core objectives. HP has been recycling electronics since the 1980s and, in 1992, HP formalized its efforts in its Design for the Environment program which prioritizes energy efficiency, materials innovation and design for recyclability. HP now leads important efforts to increase environmental and social standards in technology and beyond. 90% of HP’s notebooks and workstations are recyclable and HP’s commitment to reducing the amount of steel used in desktops has saved enough steel to build an Eiffel Tower. HP is committed to reducing greenhouse gas emissions and its impact on climate change and is also a leader in innovative waste reduction practices throughout all of its operations.

Salim continued, ‘HP influences industry action through its long-standing commitment to maintain supply chain responsibility, sustain energy efficient operations, reduce its climate impact and offer product reuse and recycling options.’

HP has been a consistent market leader in its environmental initiatives. As well as its commitment to recycling, HP has been offering energy efficient PCs with the environment in mind for over 15 years. Indeed, HP’s PCs reduce energy usage by 45% with its power management technology compared to other PC’s without this technology. HP has also implemented a logistics program designed to reduce their environmental impact of shipping and, as a result, HP is now shipping 38% more units in the same space.


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Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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