Etisalat Sets up New Outlet in Marina Mall, Abu Dhabi

By on May 16, 2010
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Inaugurates the 39th retail outlet in the UAE.


Press release:
Expanding its reach to customers further, Etisalat has opened the doors to its 39th retail outlet at Marina Mall in Abu Dhabi, its one-stop shop offering customers a broad range of Voice, Internet, multimedia and TV services along with a suite of its latest devices including 3G modems, routers, MobileCAM and Smartphones like BlackBerry and iPhone.

Located on the first level of the mall in the southern area and spread over nearly 214 square meters, this outlet is aimed to enhance the customers’ experience with its contemporary outlook, warm environment, latest tech gadgets in the market and an experienced customer care team. It is open from 10.00am to 10.00pm from Saturday to Wednesday and between 10.00am until 11:pm on Thursday and Friday offering customers an improved and wholesome retail experience.

Khalifa Al Shamsi, Senior Vice President of Marketing at Etisalat, said: “The new outlet resonates with Etisalat’s commitment on enhancing customer service and on creating more dialogue opportunities with customers in addition to providing them with top-notch services and products best suited to their needs. Our focus is to interact with customers and know their suggestions and feedbacks on our products so that we continue to innovate at every step of the way. The outlet is aimed to make our available and future services available to them easily. It has experienced, well-informed personnel and a fully-staffed Customer Helpdesk for all their needs, such as to submit their inquiries and applications, purchase SIM cards and top-ups for Wasel prepaid account.”

Al Shamsi added, Etisalat’s new outlet at the Marina mall comes as part of our retail expansion strategy to increase our points of contact for customer ease and better accessibility, thereby bringing our services and interaction channels closer to customers around the UAE.”

Marina Mall shoppers and visitors will be able to visit the Etisalat outlet for new fixed-line subscriptions, prepaid Wasel and postpaid mobile connections, and Internet connections. The outlet is also fully equipped to provide customers information on services such as BlackBerry, iPhone, MobileCAM, 3G USB Modems, TV services and many more main and value-added services. The outlet also features a dedicated zone to demonstrate the Etisalat’s innovative service, e-Life utilizing the latest fiber-to-the-home (FTTH) technology and the implementation of Etisalat’s eLife triple play services combining telephony, Internet and TV services, all in one.

This outlet adds to the already-extensive list of dedicated Etisalat stores in various locations around the UAE. Some of the existing outlets are at the Mirdiff City Centre, Dubai World Trade Centre, the Arrival area of the Dubai International Airport, Mall of the Emirates in Dubai, the Arrival area of the Sharjah International Airport, Ajman City Centre, Al Jimi Mall in Al Ain, Madinat Zayed Centre in Abu Dhabi and Al Hamra Mall in Ras Al Khaimah.

For further information and a full list of Etisalat’s retail outlets and locations, customers can visit or call 101.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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