BenQ introduces E-Series Digital Camera Range in the Middle East

By on May 23, 2010
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BenQ launches the 12 mega pixel Champagne Gold E1250 and the Chocolate Brown E1280.


Press release:
BenQ, digital lifestyle leader and 2010 Red Dot Award winner for superb product design, is set to bolster its digital camera offering, particularly in the Middle East through the launch of its new E series digital camera – the 12 mega pixel Champagne Gold E1250 and the Chocolate Brown E1280.

According to leading global research body, International Data Corporation (IDC), worldwide sales of digital cameras increased 43 percent in the first two months of this year. To cater to this growing lifestyle demand BenQ continues to introduce new digital camera models that focus on smart functionality and ease-of-use.

In addition to state-of-the art features which include Sharp 12 mega-pixels sensor, 3x optical zoom, 2.7” LCD Screen and Auto Smart Scene, the E1250 and E1280 also has built-in Facial Detection features.

Manish Bakshi, General Manager, BenQ, Middle East & Africa, said, “The Middle East remains our biggest driver for the digital camera market. Today’s consumers demand gadgets that are feature-packed, stylish, easy-to-use and come at attractive price points. BenQ’s new E1250 and E1280 models, offers consumers enhanced imaging and processing technologies that enable them to capture images with precision and clarity.”

“To position BenQ as a leader in the digital lifestyle market, we are constantly innovating to enhance our E series range with new models that possess advanced features, intuitive engineering and powerful functions. We aim to provide an enjoyable, user-friendly experience for amateur and professional photographers alike,” Bakshi added.

One key feature of the new range is the Auto Smart Scene Function which deploys the Scene Detection Technology to analyze the scene, check the subject brightness; contrast; distance and overall hue. The camera then instantaneously chooses one of eight possible modes, to ensure perfect settings.

The new E series also utilizes advanced facial detection technology which includes “Smile Catch” that helps to capture the perfect spontaneous smile; “Blink Detector” that alerts when a subject has blinked, allowing the shot to be retaken immediately; “Beauty Enhancer” that enhances the subjects’ skin tone; and “Love Portrait Auto Capture” that automatically takes a photo when either one or two faces are positioned correctly in frame.

The E1280 will be available in the UAE at the end of May 2010 and is priced at AED 439. For further information, please visit


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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