Sony Expands its Memory Card Offering in the ME

By on April 8, 2010
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Sony Gulf launches a range of 2GB, 4GB, 8GB, 16GB and 32GB SD and microSD cards.

Press release:
Sony Gulf, the regional arm of consumer electronics giant Sony, today introduced a unique blend of quality, reliability and performance to the memory card market with the launch of a range of Sony’s SD/SDHC and microSD/microSDHC cards.

The outcome of a meticulous testing programme implemented throughout the product development stage, both models exhibit impressive durability and long-life memory, and offer the performance required to get the very best from Sony’s sophisticated hardware.

The cards comprise Class 4 data transfer speed, enabling stable High Definition video recording and providing sufficient speed to cope with the advanced functions of compact digital cameras and high-end camera phones.

The handy SD/SDHC and microSD/SDHC cards are a great asset to users as they can install a powerful File Rescue software, available as a free download, allowing users to quickly retrieve photos, videos, or music files that are accidentally damaged or deleted*.

In addition, Sony’s proprietary software, x-Pict Story™, lets users combine music with images to create graphic slideshows. The user-friendly software is available as a free download and ideal for uploading to video sharing services such as YouTube.

Both File Rescue and x-Pict Story™ are also available as free downloads for Memory Stick™ customers.

The SD/SDHC range includes 2GB, 4GB, 8GB, 16GB and 32GB models, while the microSD/microSDHC* line-up offers a choice of 2GB, 4GB and 8GB capacities (SD Adapter included as standard).

All cards are ultra-resistant to shock and can withstand temperature extremes from -25C to 85C. Sony also utilizes special, recycled packaging, featuring reduced weight and volume of plastic.

The Sony SD and microSD products are currently available across select countries in the Middle East. In the UAE, the devices will be available in all Jumbo Electronics retail stores and other major electronics outlets.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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