Five Minutes with Samsung

By on April 28, 2010
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Ram Modak, GM of Digital Marketing, talks to us about Samsung’s new 3D TVs.

Samsung’s 3D TV launch could not have come at a more opportune time — with the FIFA World Cup under two months away and Al Jazeera showing the key matches in 3D, this is the perfect time to be buying one. We talk to Ram Modak, General Manager of Digital Marketing about Samsung’s new 3D TVs and what makes them unique.

Ram Modak, General Manager of Digital Media, Samsung Electronics

Tbreak.com: Tell us about your 3D TVs and what makes them unique.

3D TVs offer a display technology that lets home viewers experience TV programs, movies, games and other video content in a stereoscopic effect. It adds the illusion of a third dimension, depth, to current TV and HDTV display technology.

Samsung 3D TVs are unique because Samsung will launch the first commercially-available 3D TVs in the UAE early May. Also, Samsung’s 3D TVs offer a user-friendly 2D to 3D conversion feature, which creates a deeper, more realistic 3D experience. Moreover, with 3D content played back on a 3D-enabled Blu-ray disc player, the Samsung 3D TV detects 3D input signals, which generate superior stereoscopic images.

Moreover, Samsung 3D LED TVs come with the ability to stream content using AllShare and Internet@TV. AllShare allows content stored on a PC to be directly streamed to the Blu-Ray player. Internet@TV offers several benefits of downloading widgets and apps like Yahoo!, Facebook, Twitter and more. Consumers have the simplicity of adding and deleting the TV widgets.

Tbreak.com: How much will they cost?

Samsung has launched a diverse line up of 3D TV including LED, LCD and PDP 3D TVs. The Samsung 3D TVs will range from approximately AED 10,000 to AED 25,000.

Tbreak.com: How does your 2D to 3D conversion technology work?

Samsung’s 3D TVs offer a 2D to 3D conversion feature, which allow viewers to convert the 2D content in real time that are translated by glasses as a 3D image.

Samsung 3D TV technology uses automatic 3D conversion to create a deeper, more realistic 3D experience. With 3D content with played back on a 3D-enabled Blu-ray disc player, the Samsung 3D TV detects 3D input signals, which generate superior stereoscopic images.

Tbreak.com: Tell us a bit more about the 3D Glasses.

With the aid of Samsung’s lightweight sunglass-style 3D Active Glasses, Samsung turns 2D TV into a real 3D experience.

Tbreak.com: Are the glasses battery driven? If yes, what’s the battery life? How much would an additional pair cost?

Yes, the glasses need battery to run. There are two types of glasses- one that use replaceable batteries and the others use built-in rechargeable batteries. The battery life is An additional pair is expected to cost between AED 599 to AED 699. The battery life is between 30 to 50 hours depending on usage conditions.

Tbreak.com: Tell us about the Internet@TV function and the apps available.

Samsung’s 3D TV line-up comes with the ability to stream content using Internet@TV. Internet@TV offers several benefits of downloading widgets and apps.. Consumers have the simplicity of adding and deleting the TV widgets. By using a dongle on their TVs, consumers can access wireless internet on their TVs.

Tbreak.com: Can you tell us about the AllShare feature?

The 3D LED TVs also offers another way to stream content using AllShare. AllShare allows content stored on a DLNA compliant camera, laptop or mobile phone to be directly streamed to Samsung TV.

Tbreak.com: How much real 3D content can buyers expect to experience this year? (Actual 3D content. Not 2D to 3D conversions).

We believe that up to 20 3D Blu-Ray movie titles will be released this year. In addition to this we expect that there will be several 3D video game titles.

Tbreak.com: Finally, I believe Samsung has already released 3D TVs in some countries in the Far East. Have there been any complaints of headaches or similar health problems from its use?

Samsung has launched 3D TVs in North America, Europe and Asia. No, there have been no complaints of headaches or similar health problems from the use. Like many other consumer electronic products, Samsung 3D TVs carry a consumer warning to equip our customers with information they may need to enjoy our products responsibly and with the best possible viewing experience.


About

Hitesh is a tech/games journalist and Business Development Manager for the Tbreak Network.

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