Samsung Unveils “bada” Smartphone Platform

By on December 21, 2009
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Samsung bada offers a feature-rich platform for enhanced mobile experiences for consumers, and a solid mobile ecosystem from a developer support program that both the application store and consumers will benefit from.


PR: Samsung Electronics Co. Ltd., a leading mobile phone provider, unveiled its new smartphone platform, Samsung bada last week. At this unveiling in Seoul, South Korea, Samsung showcased the bada SDK (Software Development Kit) for partners and presented the unique benefits of bada and the unprecedented opportunities that the platform will bring to developers, mobile operators, consumers.

Samsung bada is a major driving force to accomplish the ‘smartphone for everyone’ vision of Samsung’s mobile business. To achieve this vision, Samsung bada offers a feature-rich platform for enhanced mobile experiences for consumers, and a solid mobile ecosystem from a developer support program that both the application store and consumers will benefit from. Based on Samsung’s accumulated expertise in developing advanced mobile phones, the company will allow its users to enjoy ultimate mobile experience through superb features.

“In providing Samsung bada, I believe that Samsung will become a true leader in the mobile industry in the Middle East; offering a wider range of smartphone choices for consumers,” said Mr. Sandeep Saihgal, General Manager, Mobile Phone Division, Samsung Gulf Electronics. “At the same time, Samsung bada presents a powerful opportunity for developers from across the region to get their applications onto an unprecedented number of Samsung devices across the world and will hopefully lead to the increase in Arabic mobile applications.”

Samsung bada, meaning Ocean in Korean, possesses the following key characteristics:

Based on Samsung’s signature TouchWiz User Interface, Samsung bada platform provides an easy, simple, and intuitive UI without compromising the efficiency. To enhance creativity and user interactivity, Samsung bada provides flash control, web control, motion sensing, fine-tuned vibration control, and face detection. Also, it supports sensor-based, context-aware applications. By using various sensors such as accelerometers, tilt, weather, proximity, and activity sensors, application developers can easily implement context-aware interactive applications.

Samsung bada differentiates its position by supporting various service-centric features such as social networking, device synchronization, content management, location-based services, and commerce services; all supported by back-end bada servers. This ground-breaking developer-friendly features support developers to implement various services without additional effort.

Open and configurable
Samsung bada enables developers to take full advantage of mobile device capabilities to create compelling applications with ease. Applications can use device functions to make phone calls, send messages, or access the contact list, etc, Also, various service applications can share information such as personal profiles, social relations, schedules, contents with a simple step of user confirmation in order to provide service with greater personal relevance and cooperative service extension. The flexibility of bada platform makes it applicable to a wide range of devices than any other mobile operating system.

Samsung also launched the new Samsung bada Developer Challenge. The Challenge is the first chance for developers to win a share of a USD 2,700,000 prize fund, simply by using the features of the new bada platform to build a wide variety of applications for bada devices. The competition is one of the largest ever for developers of mobile software and is testament to Samsung’s commitment to the new bada platform. “This is a great opportunity to create regional and Arabic language content through regional involvement of Developer Challenge,” Mr. Saihgal also added.
For further information please visit the bada website (


Abbas Jaffar Ali is the founder of and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

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