Panasonic introduces the LUMIX DMC-ZR1

By on December 22, 2009
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25mm Ultra Wide-Angle 8x Optical Zoom Lens in a Compact Body. 12.1-Megapixel DMC-ZR1 (DMC-ZX1)


PR: Panasonic is pleased to introduce the LUMIX DMC-ZR1 (DMC-ZX1) digital camera from new ZR (ZX) series featuring powerful zoom with a remarkably slim and compact body. Newly developed lens unit including world’s first 0.3mm super-thin aspherical lens and industry’s first 0.3mm spherical lens realizes to fit the high performance 25mm ultra wide-angle 8x optical zoom lens*1 into the slim and compact body.

The powerful 8x zoom lens makes it easy to pull in subjects from far away a step closer compared to the conventional stylish point-and-shoot cameras. For an added boost, zoom power can be increased to 15.6x with the Extra Optical Zoom function*2. The 25mm ultra wide-angle feature is ideal for both broad landscapes and tight indoor shots, letting photographers capture a wider view. The 12.1-megapixel resolution allows photos to be greatly enlarged while still retaining outstanding detail, or edited by trimming and enlarging parts of the photo to print.

Panasonic’s Intelligent Auto mode — a hallmark of LUMIX cameras — now includes POWER O.I.S. (Optical Image Stabilizer) which features double the repression power compared to the conventional image stabilization system, MEGA O.I.S. The hand-shake, which is physically generated when pressing the shutter button or when shooting at night with a slow shutter speed, is effectively compensated by the new POWER O.I.S. to enjoy blur-free photography. In the popular Face Recognition*3 mode, up to three people can be simultaneously recognized to show their names on the monitor once registered.

Another main feature of the ZR1 (ZX1) is its high-speed AF, the industry’s fastest level. Combined with a high-speed start-up of only approx. 1.1 seconds, this gives the ZR1 (ZX1) a fast response that helps to catch even the most fleeting photo opportunities*4. The 2.7-inch large Intelligent LCD offers dynamic and clear view out of its small body. The battery life is also as powerful as approx. 330 pictures shooting thanks to the highly energy efficient image processing LSI, the Venus Engine V*5.

Users can choose from a wide range of colors: silver, black, blue, white or red*6, all comes out with high-quality aluminum texture which resists fingerprints and soiling. With its slim, compact, pocket-fitting size and impressive specifications, the ZR1 (ZX1) is a great partner for traveling or for everyday snapshots.

*35mm film camera equivalent: 25-200mm


Abbas Jaffar Ali is the founder of and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

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