This Year Hewlett Packard Will “Touch” GITEX 2009

By on October 11, 2009
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As the largest IT company in the region, Hewlett Packard’s message at GITEX 2009 is that technological innovation is creating business growth opportunities and a digital lifestyle for everyone. Putting the customer experience at the heart of its 2009 campaign, HP, the gold sponsor of the exhibition will showcase latest innovations in inkjet, laserjet and [...]

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As the largest IT company in the region, Hewlett Packard’s message at GITEX 2009 is that technological innovation is creating business growth opportunities and a digital lifestyle for everyone. Putting the customer experience at the heart of its 2009 campaign, HP, the gold sponsor of the exhibition will showcase latest innovations in inkjet, laserjet and computers with “touch” technology.

HP’s focus will continue to be around having a great presence at the Gitex Shopper Exhibition where the company will showcase its latest products including Touchscreen PCs, Touchscreen printers, laptops and imaging and printing solutions to consumers.

Anil Kumar, General Manager of Personal Systems Group, HP Middle East said: “HP prides itself on being a global IT leader with the broadest portfolio of products and solutions on the market and the largest, strongest regional presence. At major showcase events like GITEX, market leadership translates into finding more engaging ways to show customers how HP technology can improve our professional and personal lives.”

HP TouchSmart series, which will be displayed at the GITEX Shopper this year, is powered by HP-developed software designed specifically for “TouchSmart” technology. The TouchSmart recognizes the movements of a finger as it sweeps across the super-slim touchscreen, giving users quick access to information, entertainment and social networks. Without a keyboard or mouse, consumers can play their favourite music, easily move songs around to create new playlists, drag corners of a photo to zoom in, and quickly check the weather or watch TV

Amin Mortazavi, General Manger of Imaging and Printing Group, HP Middle East said: “This year our range of products is second to none. Creating a digital office is the new business of printing; and our innovative products and services are the solutions for our customers now and in the future. We are strategically positioning ourselves in the areas of growth that can really keep HP at the forefront of the market.”

This year consumers will also witness the “Touch the Future now” campaign, an interactive road show, highlighting HP’s focus on the touch technology evident with notebook and printers. A viral finger-dancing competition; aptly in sync with the launch of the Touch products will be organized. Visitors will witness the Touch Orchestra and the Touch Smile print at the event held in Dubai.

This year, HP brings both single and multifunctional Laserjet and Inkjet printers designed to increase productivity in small and medium-size businesses and lower costs with lower environmental impact.


About

Abbas Jaffar Ali is the founder of tbreak.com and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

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