Symantec Launches Norton 2010 Products at GITEX 2009

By on October 18, 2009
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Symantec Corp. today announced the Middle East launch of its latest Norton 2010 range of products at GITEX 2009. Cyber crime is increasing at an alarming rate, which is a growing issue in the UAE as well as regionally. The new Norton 2010 products are introducing a new approach to online security, which aims to [...]


Symantec Corp. today announced the Middle East launch of its latest Norton 2010 range of products at GITEX 2009. Cyber crime is increasing at an alarming rate, which is a growing issue in the UAE as well as regionally. The new Norton 2010 products are introducing a new approach to online security, which aims to curb cyber crime to a large extent.

New Reputation-Based Technology – Codenamed: Quorum
Norton Internet Security 2010 and Norton AntiVirus 2010 leverage a new model of security, codenamed Quorum, to attain what Symantec believes is unmatched detection of new malware and advance far beyond traditional signature and behaviour-based detection. Specifically, Quorum takes the greatest weapon cyber criminals have in their arsenal – their ability to generate unique pieces of malware at an alarming rate – and turns that very weapon against them.

Today, cyber criminals are furiously writing and then rewriting new and unique pieces of malware, hoping to stay under the radar of threat signatures for as long as possible. With Quorum, the very uniqueness of a file and its attributes is what helps us identify it as new malware. More than three years in the making, Quorum tracks files and applications and dozens of their attributes such as their age, download source, digital signature, and prevalence. These attributes are then combined using complex algorithms to determine a reputation. As a file is distributed across the Internet and these attributes change, Quorum updates the reputation of the file. This reputation is especially important when a file is new, likely to be a threat, and traditional defenses are not likely to detect it.

Independent third party test lab, declared the Norton 2010 beta produced “an excellent result”2 in their recent testing of traditional detection methods such as heuristics and signatures as well as dynamic detection against tougher zero-day threats, which typically escape detection by traditional methods.

“One in five people will become a victim of cyber crime,” said Con Mallon, director, regional product marketing, Symantec EMEA. “We know that hackers don’t destroy computers, they destroy lives. The powerful new reputation-based security in Norton 2010 gives people the power to deny digital dangers wherever they are found online.”

Fastest, Lightest
Following on the success of the Norton 2009 release, Symantec has made an ongoing commitment to delivering security products that are fast and light. The Norton 2010 products have maintained an eye on performance, in spite of adding significant new protection technology to the release. Independent third party test lab, PassMark Software was commissioned to benchmark Symantec and top security software competitors’ performance impact on key metrics3. Highlights from this report include:
Fast install — Norton Internet Security 2010 installs in about a minute
Least working memory usage — Norton Internet Security 2010 uses just over 10MB
Fastest scan — Norton Internet Security 2010 scans in only 61 seconds on a Hard Disk Drive and in only 31 seconds on a Solid State Drive.

Intuitive, Easy Everyday Experience
The Norton Insight family of technologies in the new 2010 products uses extensive online intelligence systems to proactively protect the PC and keep users informed of the security and performance impact of files and applications that they encounter in their everyday online experience.
Norton Download Insight – Uses extensive online intelligence systems leveraging reputation to proactively protect your PC. Analyzes and reports on the safety of new files and applications before users install and run them.
Norton System Insight – Provides features and easy-to-understand system information to help keep PCs performing at top speed. Automatic and on-demand application optimization rejuvenates application performance. Provides a view of recent events on the computer, providing the information required to research and analyze PC issues. Performance graphs help pinpoint what’s causing a computer to slow down.
Norton Threat Insight – Provides details on threats that have been detected on your PC – including useful information on where it came from (the URL) and when it was initially encountered.
Norton Insight Network – Leverages a cloud-based approach unique to Symantec. Based on the Quorum technology, it takes cloud-based security beyond traditional blacklists and whitelists. It uses a statistical analysis of file attributes based on billions of scans on millions of computers to identify the trust level of a file. This way Norton can identify files to be trustworthy or untrustworthy that would otherwise fall into the grey area of the unknown with only traditional security methods.

Additional key technologies:
SONAR 2 – Sophisticated second-generation behavioural security technology that detects entirely new threats based on their suspicious actions, without the need for traditional fingerprints. Leverages data from the reputation cloud, firewall, network communications (IPS), and file attributes such as location on the PC, origin information, etc., to decide when to detect a program as a threat.
New Antispam (Norton Internet Security only) – Powerful Enterprise-grade spam blocking engine helps keep you clear of unwanted email and safe from email-based scams and infections. 20% more effective than the previous engine and requires no training.

Norton Safe Web (Norton Internet Security only) – Website rating service that annotates Google, Yahoo! and search results with site safety ratings to warn users about sites that may pose a danger to them. It also includes ecommerce safety ratings to help users make safer online shopping decisions.

Free Technical Support
Symantec continues to deliver free support to Norton 2010 customers across all available channels – via the web, email, chat or phone4
In addition to free support, Symantec hosts a thriving Norton Users Discussion Forum which is open to the public to share their knowledge and experience with Norton products.

Availability, Compatibility and Pricing
Norton Internet Security 2010 and Norton AntiVirus 2010 are available now for purchase in the UAE through retailers and the Symantec online store at as well as various retail locations and online.


Abbas Jaffar Ali is the founder of and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

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