It’s all about you this GITEX” says Etisalat

By on October 17, 2009
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Etisalat unveiled details of its participation in the upcoming GITEX Technology Week, the biggest and most eagerly awaited technology event, starting (tomorrow), Sunday up to October 22. This year, Etisalat presents a vast array of futuristic business and consumer communication solutions under the theme, ‘It is all about You’. The theme is cohesively reflected in [...]

Etisalat unveiled details of its participation in the upcoming GITEX Technology Week, the biggest and most eagerly awaited technology event, starting (tomorrow), Sunday up to October 22. This year, Etisalat presents a vast array of futuristic business and consumer communication solutions under the theme, ‘It is all about You’. The theme is cohesively reflected in all the three areas of Etisalat’s participation: GulfComms exhibition at the Zabeel Hall (stand ZA1), Gitex Shopper and GulfComms conference.

Etisalat at Gitex 2008

At Etisalat’s exhibition stand, visitors will have the opportunity to explore and experience state-of-art technologies that outline the future of telecommunication in the region. Simplistically explained through simulated experiences, the stand showcases how technology touches and enhances every aspect of customer’s life, be it business, home, on-the-move, or while relaxing at a cafe.. Visitors to the stand will be able to understand and appreciate the benefits of technology in a simple and effective manner.

Etisalat’s theme, ‘It is all about you’ demonstrates holistic solutions that focus on enhancing customer experience at all levels. A dedicated part of the stand showcases a comprehensive digital home experience that will introduce a new era of household communication and entertainment. eLife, which is based on the FTTH (Fibre-to-the-home) network, will open up endless possibilities and technologies for consumers through its high speed broadband made available to all fixed line customers and UAE households by end of 2011. Etisalat will also demonstrate triple play, fixed broadband with the highest speeds of up to 100MBps; the new age multi-media phone, a fixed line phone that customers can use to browse the internet and other applications like Facebook, Youtube, Twitter, weather forecast and much more.

The travel section of the stand illustrates travel solutions for today’s connected generation. Here, visitors can experience the high speed mobile broadband of up to 100MBps with the fourth generation (4G) of radio technologies, demonstrated for the first time in the Middle East. Also displayed at the stand will be the latest HSPA+ device which provides internet connectivity on-the-move with a speed of up to 21MBps.

An enterprise services section showcases innovative solutions that provide business connectivity, business mobility, managed ICT, security solutions and eBusiness services. These smart solutions are customized for enterprises to help them reduce their cost while increasing efficiency and business productivity.

The entertainment zone will feature Etisalat’s online gaming and entertainment portal, that will be launched during GITEX. Weyak music allows customers to download full track music on their computers and mobile phones from a choice of millions of songs from reputed record labels. The exhibition also features the launch of XGames, creating the most comprehensive gaming community in the Middle East, with more than 1000 games for customers to play and download.

In addition to these sections, Etisalat’s e-vision, Carrier and Wholesale services, Etisalat Academy and Customer Care Center will also showcase their solutions at the exhibition this year. Also making their presence at the stand are Etisalat partners – Microsoft, Nokia, Samsung, HTC, LG, Huawei and ZTE.

Commenting on GITEX participation, Essa Al Haddad, Chief Marketing Officer, Etisalat sad,” Etisalat’s presence at Gitex echoes its efforts to continuously innovate, customize and develop technologies in response to its customers’ ever-changing lifestyles and requirements. With core focus on customer’s interest, Etisalat consistently strives to customize its solutions that fit the customers’ changing needs, while providing the promised benefits of convenience, coverage and value to them.

For the second consecutive year, Etisalat is also participating at Gitex Shopper where customers can purchase a wide range of services and products and benefit from the ongoing attractive promotions.
Etisalat is also participating in the GulfComms conference that brings an eminent mix of government, public and private sector VIP’s for a series of conference, panel discussions and meetings on latest technologies impacting the world, current industry trends and the endless possibilities for the future of IT and telecommunications.


About

Abbas Jaffar Ali is the founder of tbreak.com and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

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