Samsung Electronics a global leader in digital media and digital convergence technologies is embarking on a broad campaign to elevate the emotional resonance and “human touch” delivered by its digital products. In an opening key note address titled “Digital Humanism”, Mr. Boo-Yoon President of Visual Display at Samsung Electronics highlighted Samsung’s strategy to elevate its [...]
Samsung Electronics a global leader in digital media and digital convergence technologies is embarking on a broad campaign to elevate the emotional resonance and “human touch” delivered by its digital products.
In an opening key note address titled “Digital Humanism”, Mr. Boo-Yoon President of Visual Display at Samsung Electronics highlighted Samsung’s strategy to elevate its commitment to creating products that enable sharing of personal experience and expression of personal style, under the banner, a companywide program to imbue digital media with greater emotional relevance.
“Digital technology is efficient and convenient, but it doesn’t sufficiently convey human emotion and warmth,” commented Mr. Yoon during Samsung’s IFA keynote session. “For digital products to be loved by consumers, they must inspire the human heart.”
Mr. Yoon identified five elements of Samsung’s “Digital Humanism” campaign; Essence, Engagement, Expression, Experience and Eco. Moving in to the new era of ‘Digital Humanism’, Samsung’s products will be strengthened, network able and eco-friendly to deliver at the highest levels of performance expectation and enable the consumer to share content, messages and their daily experiences with others. Consumers will have a greater choice in colour and design, to better reflect personality and environment.
On display at the show will be Samsung’s full line-up of revolutionary LED TVs driving Samsung on its way to lead the global TV market for the fourth year in a row. Embraced by consumers for their unmatched picture quality and slim design, and praised by reviewers for their technological innovation, Samsung LED TVs were recognised as a “new species” of TV that drove consumer demand, retailer performance and the overall TV market upward, despite the economic downturn.
The very positive consumer acceptance that Samsung received from consumers has encouraged the company to further enhance its mobile PC offerings. On display at IFA will be the ground-breaking Samsung netbook N140. Samsung has already achieved sales of over 1 million of the N140′s predecessor, the NC10, which featured 8.5 hour battery life, stylish design and good usability.
Samsung home appliances will be displayed in interactive living spaces that showcase technology making life simpler and easier. A designer kitchen provides an environment for Samsung’s new range of built-in integrated appliances that blends minimalist design with cutting edge technology, centering around a philosophy of smart thinking and simple living to make consumers’ lives more comfortable. The display also features an interactive preview of future products, and demonstrates the key technologies and innovations behind them.
“How great would it be if we can experience warmth and emotion through our digital products,” said Mr Yoon. “This is ‘Digital Humanism’ – and this is what Samsung aspires to.”