Middle East Chosen for Global Launch of Sony Ericsson Gold Mobile Phone

By on September 16, 2009
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Axiom Telecom, the region’s leading mobile phone retailer, today announced a strategic partnership with Sony Ericsson to globally launch the limited edition Mocha Gold phone in the Middle East. The mobile phone’s exclusive launch will satisfy Axiom customers’ demand for the latest in mobile technology and caters for the region’s fondness of its favorite precious [...]

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Axiom Telecom, the region’s leading mobile phone retailer, today announced a strategic partnership with Sony Ericsson to globally launch the limited edition Mocha Gold phone in the Middle East.

The mobile phone’s exclusive launch will satisfy Axiom customers’ demand for the latest in mobile technology and caters for the region’s fondness of its favorite precious metal.

Mocha_Gold_jpg

“Throughout history gold has been the commodity associated with splendor, luxury, and refinement. The high level of premium technology associated with Sony Ericsson telecommunications products, combined with the exquisite design of the Mocha Gold handset, will appeal to Axiom’s dynamic customer base,” said Faisal Al Bannai, CEO Axiom Telecom.

The limited edition Mocha Gold phone’s exterior is trimmed with layers of 24 carat gold accenting the mocha brown shell. Inside, the feature-packed phone has a 5.1 mega pixel camera, Xenon flash, instant photo sharing capabilities, and wireless printing.

“The Middle East has been chosen as the location for the Mocha Gold’s global launch because of the value gold has in regards to heritage, culture, and fashion. Axiom Telecom provides the ideal partner to showcase our premium-design mobile technology due to its market presence in the region,” said Husni El Assi, General Manager, Sony Ericsson International – Middle East.

The Sony Ericsson Mocha Gold phone will be available at Axiom Telecom outlets across the UAE and KSA from 16 September, retailing for AED 1999.

Axiom Telecom, with a market share of over 60% in the mobile retail industry within the region, is the largest and leading authorized distributor and retailer for international brands. Axiom specializes in wireless communication products and has more than 500 retail outlets in prime locations across the region.

Axiom’s vision is to keep its customers up-to-date with the newest developments in communication – staying at the cutting-edge of the wireless revolution, whether it’s mobiles, Pocket PC’s or Bluetooth technology. Axiom continuously seeks ways to enhance its offering and grow its loyal customer base to ensure that all of their mobile needs are satisfied.


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Abbas Jaffar Ali is the founder of tbreak.com and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

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