Fujitsu’s first ever mini notebook heralds new era for notebook users in Middle East

By on July 15, 2009
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Fujitsu is to launch its very first global mini notebook in the Middle East under the Fujitsu brand. The M2010 replaces the current AMILO Mini and will add to Fujitsu’s entry-level notebook portfolio. “We are witnessing a trend among notebooks users across the region, where the amalgamation of form and function is preferred. Users are [...]

Fujitsu is to launch its very first global mini notebook in the Middle East under the Fujitsu brand. The M2010 replaces the current AMILO Mini and will add to Fujitsu’s entry-level notebook portfolio.

“We are witnessing a trend among notebooks users across the region, where the amalgamation of form and function is preferred. Users are also opting for smaller devices with all essential features,” says Chandan Mehta, Product Manager, Fujitsu Technology Solutions. “With the M2010, Fujitsu is brining to the region the ideal device for users who need a portable and lightweight, yet durable device for education, internet, emails or video-telephoning. Besides, with its stylish design and the most attractive high-gloss material finish, the M2010 has the flair to be the darling of lifestyle-oriented end customers as well as first time buyers who want an affordable portable mini notebook to enter the digital world.”

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Adds Mehta: “Based on Intel’s Atom™ N280 processor, the Fujitsu M2010 is the perfect choice for either a stationary workplace or as a fully equipped mobile. Depending on the customers’ needs, the Fujitsu M2010 can be fully functional on the road or a light-weight, slim and stylish device for communications and basic functionality. With the Fujitsu M2010 we provide end consumers with a highly attractive mini notebook. As the successor to the AMILO Mini, the Fujitsu M2010 will complete our portfolio on entry-level – and be an excellent choice for lifestyle-oriented users that look for a stylish and highly portable device for daily communication tasks.”

The Fujitsu M2010 packs in more style and functions into a small and affordable package and is available in three different colors: a stylish metallic red, a noble, sparkling black and a shiny and elegant pearl-white. Though it is a mini notebook at a very attractive price point, the cover finish offers a premium look-and-feel. Instead of using conventional painting to achieve the glossy surface, Fujitsu’s developers came up with a method to process the material itself for the gloss that gives the Fujitsu M2010 a unique and elegant appearance of a high-grade model.

In terms of durability and lifespan, the Fujitsu M2010 can also compete with a high-grade model. The notebook had to pass the same quality tests as the top-class LIFEBOOK series from Fujitsu, including a general pressure test that inflicts 200kgf of pressure to the overall cover, and a dot pressure test that randomly inflicts 35kgf pressure to different dots on the top cover. As a result, the Fujitsu M2010 is a highly reliable companion on the move – a virtue that also is reinforced by its long battery life of up to five hours.

With its LED backlight panel – a technology which had not been used in the AMILO Mini – the Fujitsu M2010 offers better color brilliance, higher brightness and more energy efficiency than its predecessor. For increased usability, Fujitsu’s latest mini features a 10.1-inch display (instead of just 8.9-inch), while only weighing 1.2 kg at a size of 258 x 189 x 32-37 mm. Integrated webcam and microphone, as well as excellent speaker sound quality, guarantee high entertainment quality on the road.

The Fujitsu M2010 will be available in the Middle East at leading retailers from mid- August 2009.


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Abbas Jaffar Ali is the founder of tbreak.com and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

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