‘New Moon’ DVD Selling Hot, Surpasses ‘Twilight’

By Faisal Hashmi on March 24, 2010

Looks like the Twilight phenomenon is here to say. The second chapter in the saga, ‘New Moon’, hit DVD shelves this week and has already broken records. The Twilight Saga: New Moon sold just over 4 million DVD units in its first weekend and has already surprassed the weekend sales of Twilight which was 3.8 [...]

Tags: DVD, New Moon, Twilight

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Looks like the Twilight phenomenon is here to say. The second chapter in the saga, ‘New Moon’, hit DVD shelves this week and has already broken records.

The Twilight Saga: New Moon sold just over 4 million DVD units in its first weekend and has already surprassed the weekend sales of Twilight which was 3.8 million units. That movie went on to be the highest selling disk of 2008 with 9.2 million units sold. We’ve already covered our severe disappointment with the second chapter and hoping the third will be marginally better at least.

But will New Moon be the highest selling DVD of 2010? I put my bet on ‘Avatar’. Full press release below.

The DVD launch of NEW MOON commenced this past Saturday morning with 7,000 retail locations nationwide taking part in events at midnight, giving fans their first chance to obtain a DVD of the film. Thousands of TWILIGHT fans across the nation participated in the “NEW MOON at Midnight” event, and some were treated to surprise appearances by members of the cast as well as the film’s director. Fans saw actors Justin Chon who plays Eric, Christian Serratos who plays Angela, and Michael Welch who plays Mike in Salt Lake City; director Chris Weitz and Nikki Reed who plays Rosalie Hale in Los Angeles; Peter Facinelli who plays Dr. Carlisle Cullen in New York; Edi Gathegi who plays Laurent in Pittsburgh; and Liz Reaser who plays Esme Cullen in Phoenix. Other cast members of THE TWILIGHT SAGA: NEW MOON made appearances nationwide including Kiowa Gordon and Tinsel Korey in Cincinnati; Charlie Bewley in Denver; Chaske Spencer and Tyson Houseman in Atlanta; Daniel Cudmore in Houston; and screenwriter Melissa Rosenberg in Seattle.

Summit Entertainment’s Co-Chairmen Rob Friedman and Patrick Wachsberger stated, “Once again the incredibly dedicated fans of the TWILIGHT SAGA came out in massive numbers this weekend for the opportunity to be one of the first to take home the second movie in the series. As we have said all along, the fans are what make this franchise, and we once again thank them for their support.”