Who wants to smell like Jack Bauer?
ScentStory, a Dubai based company is launching a fragrance inspired by none other than Jack Bauer and the wildly popular TV show 24. To celebrate the occasion, they’re teaming up with Rotana Home Entertainment for a private screening of 24 Redemption- the movie which picks up where Season 6 left off. “When ScentStory approached us [...]
ScentStory, a Dubai based company is launching a fragrance inspired by none other than Jack Bauer and the wildly popular TV show 24. To celebrate the occasion, they’re teaming up with Rotana Home Entertainment for a private screening of 24 Redemption- the movie which picks up where Season 6 left off.
“When ScentStory approached us with the 24 fragrance proposal, we were immediately impressed by the potent brand synergy it would create,” said Carl Lumbard, SVP and MD of 20th Century Fox L&M.
“The resulting fragrance and packaging reflects the key brand values of 24 and encapsulates the strong, tough, self-assured character of Jack Bauer, the central star of the show. Our partnership with ScentStory is key to the long-term success of 24 The Fragrance and we have every confidence in their ability to continually innovate and develop the concept further.”
Founder of ScentStory, Gabriel Chami, added: “I am an avid fan of the 24 TV series and embarking on this project has fulfilled a long held ambition, to create an original fragrance product for the 24 brand.”
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