‘G.I. Joe: Retaliation’ delayed to March 2013 for 3D conversion
A stupid decision by the studio, and here are possible stealthy reasons why.
Sometimes, Hollywood makes such knuckle-headed decisions that it’s not even funny. ‘G.I. Joe: Retaliation’ was less than a month away from its 21st June release date. The film had good trailers that made you excited for the film and felt fresher than the last movie did (even though it was an entertaining film). Now, Paramount Pictures has officially pushed the film to March 2013 so that they can convert it into 3-D. Yeah, that happened.
Deadline has the quote from one of the thick headed executives behind the decision and this is how he reasons it:
“We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally.”
One one level, that argument makes sense. 3D movies are big out here and they make a lot of money compared to other films, but that never is a guarantee. I feel the move is being made after “The Avengers” made a killing outside of the US but that was an event film everyone in the world has been waiting decades for – not a sequel to a good but not great film that no one asked for. You know what else was 3D this year but tanked at the box-office? Both ‘John Carter’ and ‘Wrath of the Titans’. It’s the film they pay for, not the extra dimension. So what is the real reason behind the move?
Could it be that the film sucks? Possibly, but I doubt it. At worst, it’ll be a mediocre dumb blockbuster and summer is the only time films like that do well. It could be that Paramount is rethinking strategies after ‘Battleship’ disappointed in the US and was based on a Hasbro toy as well, but that was an entirely different film. Could it be that they’re afraid of a packed summer that could cannibalise their business? Sure, the movie was set to release a week before the new Spider-Man releases and soon after the ‘Dark Knight Rises’ could cut in, but if that is the case, they could have easily moved it to September or October. Why the move to March of next year?
The billboards and posters of the movie are plastered all over Grand Cinemas, VOX Cinemas and Reel Cinemas all over UAE and they’ve spent quite a bit on marketing it at the Superbowl and behind other films, so all that momentum will be going to waste in a stupid decision. But it has been made, and there’s little we can do about it.
Except, we can all go watch it in 2D when it releases – purposely ditching the 3D version because of which they made us wait that long.
Anyone with me?