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Browse > Home / News / ‘The Avengers’ leads to rise in shawarma sales

‘The Avengers’ leads to rise in shawarma sales

By Faisal Hashmi on May 20, 2012

Watching the heroes eat shawarma leads to sell-outs in the US.

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My reaction is

There was a scene at the end of the credits in ‘The Avengers’ that UAE audiences didn’t get to see. And no, I’m not talking about the reveal of the new villain in the sky (being vague for no spoilers). There was another scene in the U.S. version right at the end of the film where all our heroes sit together at a restaurant and enjoy shawarma at a shop that Tony Stark mentions during the finale of the film. Clearly, watching bad-ass superheroes eat shawarma is enough to sell American audiences on that delicacy and it worked wonders – the shop in question is now facing sell-outs.

TMZ reports that restaurants and cafes that sell shawarmas in Los Angeles are seeing 80 percent increases in sales and some shops are facing sell-outs by audiences wanting to try it out after a mention in the billion dollar hit of the year. It’s kind of funny to see it mentioned in the movie since the food item is a normal thing here in the Middle East.

It was a moment that Joss Whedon and Robert Downey Jr. improvised on the set itself, and is a nice little gag that’s actually having a real life result.

 


About Faisal Hashmi

Filmmaker and film writer. An ironically strange combination. Follow his tweets on @faisalhashmi for his escapades in film.

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Comments
  • http://www.alizspsychicsolutions.com.au/ Claribel

    American audiences on that delicacy and it worked wonders – the shop in question is now facing sell-outs.

  • Mario Chessnut

    That line actually tempted be for a Shawarma after the show too……….. xD

  • Adamhaaretz

    Being Jewish, i was already familiar with foods of the Middle east, and was haopy to see the scene in the USA, as well as read that schwarma is being tried by so many people.

The Avengers Movie Info
theavengersp
Stars: Robert Downey Jr., Chris Evans, Chris Hemsworth, Don Cheadle, Jeremy Renner, Clark Gregg, Scarlett Johansson, Samuel L. Jackson, Mark Ruffalo, Tom Hiddleston
Director: Joss Whedon
Duration:
Genre: Action, Adventure, Fantasy
Language: English
Certification: PG13
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