Final poster for ‘The Amazing Spider-Man’ knows its audience

Is it just me or between the hype of excellent looking summer films like The Avengers, Prometheus and Dark Knight Rises, The Amazing Spider-Man just doesn’t look as appealing anymore? I mean sure, the new trailer looked good and it’s a darker take on the property but that doesn’t change the fact that it’s a rehash of the first film and fails to offer any novelty when so many other summer films are a first of their kind or sequels to films we actually want to see sequels for. But Sony knows how to sell their goods and here’s the final poster for the film which does more than enough to convince the audience to buy the ticket.

It’s a slick looking poster for sure and puts Spider-Man dead in the center looking grittier than the more colorful posters of the Sam Raimi film. The gash doesn’t look realistic at all but I guess it goes to re-inforce the grit even more. But at the same time, it almost feels like a poster that could have been from the Sam Raimi movies. Nothing much that differentiates it from the previous films, but then again how different can you make what is essentially a different re-telling of the same Spider-Man story?

Imagining this on billboards and outside cinemas makes me believe it’ll do wonders to pull in the audience though.

What do you think?