‘Avatar: Special Edition’ Re-release Struggling At U.S. Box Office
This isn’t a blow to Fox at all considering ‘Avatar’ is the highest grossing movie of all time by a mile, but is definitely of note. James Cameron prepared a special edition of ‘Avatar’ with more than 8 minutes of new footage for limited release in 3-D once again. The industry had pegged it to [...]
This isn’t a blow to Fox at all considering ‘Avatar’ is the highest grossing movie of all time by a mile, but is definitely of note. James Cameron prepared a special edition of ‘Avatar’ with more than 8 minutes of new footage for limited release in 3-D once again. The industry had pegged it to do pretty well, maybe even take the top spot from ‘The Last Exorcism’ which was expected to win. And now the box office weekend results are out for the U.S., and it’s not looking too great.
Deadline has the early box office results and those who were predicting ‘Avatar’ would at least make the top 5, hear this – ‘Avatar: Special Edition’ didn’t even make the top 10. It flatly placed at 11th place with an extremely disappointing $1.2 million for the weekend. Now granted that this is almost a year old movie, but with the amount of hype going for it, you’d think it would place in the top 10 at least.
What could be the reason for such a washout? Firstly, the summer season is officially over and not a very good one at that. Audiences are tired and worn out and it would be hard to bring them to watch a movie they can easily revisit at home. But an even likelier reason is this – 3D ticket prices are high as ever and audiences are very careful when spending. This can be found in the disappointing returns on ‘Step Up 3D’ and ‘Piranha 3D’ which sold their 3-D experience only. Now when you have a movie that pretty much everyone has watched already, audiences would rather watch it at home. Add to the fact that the announced Special Edition DVD will have an additional sixteen minutes of footage and you can paint a picture why the hype was wrong to begin with.
There’s no way the movie will hit the predicted $800 million mark in the U.S., although it doesn’t need to really. Foreign grosses could be better when the movie rolls out, though.
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