Blu-ray Main Motivater for PS3 Purchases

By on May 19, 2010

A research by Nielsen Games reveals people mainly buy PS3 for its Blu-ray capability.

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According to a recent research conducted by Nielsen Games,  65% of ‘prospective’ Playstation 3 owners want the system for its Blu-ray capabilities.

Over a three-week period, Nielsen Games interviewed more than 700 “active gamers”, ages ranging from 7 to 54 years old, who do not currently own a PS3 but were definitely planning on purchasing one within the next six months. Nielsen asked respondents to pick their top five motivators from a list of 10 possible motivators to buy the PS3. 65% of the respondents said they want their shiny black box for its Blu-ray capabilities, 63% will buy it due to the recent price cuts, 62% like the library of games available, and surprisingly, only 12% said they were buying for a specific game. So much for system-sellers!

Hit up Nielsen Games for the full report.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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