ZeniMax trademarks ‘Fus Ro Dah”
Trademark request covers everything from games to bags to clothing.
Bethesda’s parent company, ZeniMax Media has filed a trademark request for the term ‘Fus Ro Doh’, a popular dragon shout from last year’s RPG, Skyrim. The shout unleashes a powerful shockwave that knocks off anything on its path. With Skyrim’s dynamic, non-scripted world, the potential hilarity of such an attack was immediately picked up by gamers, spawning numerous slapstick videos showing objects and people getting knocked off.
The trademark covers possibly everything the term could be slapped on, including computer games, cell phone cases, mouse pads, headphones, bags, trading cards, maps, advertisement boards, clothes, and online services. You can find the complete list here.
Bethesda has said the move is just an attempt to protect “our brand”, although they haven’t made clear the legal implications if the term is used for fan-made short, which Skryim has many.
Here’s a compilation of the many ‘Fus Ro Dah’ that users have created so far:
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http://www.metroexpressnyc.com/ Andra Collazo
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