Rumor: WiiU costs $180 make but won’t sell below $300
Nintendo wants to make WiiU a less risky proposition, sources say.
While we are still mulling over what would be the perfect price point for Nintendo to launch its new home console, we now know how much the internals of the console cost.
According to sources at Forget the Box, the WiiU will cost $180 to make, inclusive of the tablet-like controller. However, since Nintendo calculates labor, marketing and various other costs into the price, sources say the system will be sold at no less than $300.
“Cutting production costs to maximize profits is Nintendo’s main concern with the Wii U. They are cutting costs in the Wii U’s hardware to build back confidence in investors. Nintendo wants investors to view Wii U as a less risky proposition,” the source said.
Forget the Box details cost of each component in their article. The touch screen, the source say, has an estimated cost of $14, while the camera, which is touted to be better than the one found on the 3DS and the DSi, cost $6.
Nintendo is expected to showcase WiiU at this year’s E3. Hopefully, the publisher will lock the release date and the price then.