BioWare Donates 400 Protest Cupcakes to Charity

By on March 30, 2012

BioWare shows remarkable constraint as they give away dozens of cupcakes received from fans.

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400 cupcakes promised, 400 cupcakes delivered. As a mark of protest, a group of Mass Effect 3 Ending Opposers (about time we gave ‘them’ a name, right?) delivered $1000 worth of cupcakes to BioWare’s offices today. The cupcake came in three colors, divided into equal parts of Red, Blue, and Green. And while they appear to look and taste different, they don’t. Just like the game’s ending.

Now one would normally expect the recipient to post a message thanking fans for the mouth watering deliciousness and that they would consume them just as soon as the message is typed and sent, BioWare has instead stated that they will be donating them to a nearby youth shelter.

I can smell the deliciousness from right here. I am hungry...

“The gesture certainly gained our attention both with its creativity and deliciousness. However, while we do appreciate that fans were creative in how they expressed their views, after a lot of discussion, we decided ultimately the reason that they were sent was not done in the context of celebrating the work or accomplishment of the Mass Effect 3 team. This is a subtle, but important aspect in determining how to pass the feedback to the team,” said Chris Priestly in a forum post.

“BioWare regularly works with many deserving charities, as such it was decided that rather than passing out the cupcakes to staff or wasting good food, to donate them on behalf of our fans to a local Edmonton youth shelter. We know that for the kids that have to use this facility, something as simple as a cupcake is a rare treat and would definitely brighten up their day. Thank you to the fine folks at the local youth shelter for accepting the donation and to the fans who donated the cupcakes.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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