Gamer files FTC complaint against EA for false ME3 advertising

By on March 17, 2012

Promised “diversity” of the game’s ending did not meet expectation set by advertising and PR.

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A user over at the BioWare forums has filed a FTC complaint against Electronic Arts. The complaint is for false advertising for Mass Effect 3, which the user said its ending(s) did not live up to the claims made by the publisher, or the developer BioWare, during advertisements and other PR material.

The user links to a thread on the same forum that hosts a compilation of such claims made by either of the party. The user has urged others to a similar action and has presented EA’s physical address to which the complaint could be made against.

“This is not somethign I was happy to do, but after the terrible ending that was in no way the product that had been advertised to me and the lack of any kind of response from Bioware/EA to address this, I felt it was one of my only recourses. I’ll be returning my copy of the game before the end of my 30 day return policy if the ending still hasn’t been addressed by then,” the user said.

BioWare is yet to comment on this. It is unlikely this will make any impact, whatsoever. Complaint against advertisement are hard to judge, especially since the law allows a bit of a leeway, an exaggerated use of language, to sell a product. Unless BioWare explicitly claimed to provide specific endings to the game, which we are in doubt, the case holds to almost nothing.

Still, it is insight into how discontent players are with Mass Effect 3 ending.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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