Sony: “A lot rests on the success of PS Vita”
Successful launch will be a “morale boost” for employees.
Ahead of Vita’s launch in Japan, Sony Computer Entertainment head Andrew House had spoken to the Guardian about the current state of affairs at the publisher’s HQ, saying that despite a “tough year”, it has brought the company together. The company now looks forward to a successful PS Vita launch, which should not only bring the profit line back to green, but also work as a “morale boost” for the employees of the company.
“Yes, it has been a pretty tough year, no question,” he said. “If I draw a positive out of it, I think that has been unity in the face of adversity… I think it has had the effect of pulling the company together.
“For the PlayStation business, there was the hacking incident. Not to sound like an excuse, but we’re now in very solid company with many other institutions and companies suffering under the same sort of threat. But it galvanised us.: we’ve hired an extremely experienced chief information security officer.
“It’s important for the employee base – certainly here in Japan – that there is something of a morale boost with a great product launch,” House added.
“From the SCE perspective, I think a lot rests on the success of PS Vita. We went through a very tough time in the company in getting to a point of [PlayStation] profitability, and I think we’re now beginning to enjoy the benefits of that – it gives us some more leeway in being able to look at the future and areas of new investment in terms of new business models and new approaches to gaming.
“It looks to be a far more positive year, I hope, than 2011, and one that yields great benefits to gamers around the world.”
Unfortunately for Sony, the PS Vita is doing quite miserably in Japan. After a semi-decent start of 325,000 unit sales in its debut week, the following two weeks saw the system sell only 72,479 units and 42,648 units resp. It now remains to be seen if the western audience takes upto the handheld. Vita is scheduled to launch in February internationally.
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