Ex-US Army paratrooper calls Activision’s Modern Warfare 3 advert hideous, crass
“It’s like gritty Disneyland.”
In an article entitled “The Hideous Marketing of “Modern Warfare 3“, D.B.Grady, an ex-US Army Special Operations Command paratrooper and a veteran of Afghanistan, has called out on Activision’s latest trailer for it’s online shooter.
The trailer, pasted below, shows actors Sam Worthington and Jonah Hill fending off unseen combatants in an overly exaggerated ‘online match’, with the tagline “There’s a soldier in all of us,” punctuating the climax.
“The advertisement trivializes combat and sanitizes war,” he said.
“After ten years of constant war, of thousands of amputees and flag-draped coffins, of hundreds of grief-stricken communities, did nobody involved in this commercial raise a hand and say, ‘You know, this is probably a little crass. Maybe we could just show footage from the game.’”
“As Afghanistan intensifies and we assess the mental and physical damage to veterans of Iraq, is now really the time to sell the country on how much fun the whole enterprise is?” he asked.
“Here I point to the giddy howls of one supposed soldier in the commercial as he fires a grenade launcher at some off-screen combatant. War is great, see? It’s like a gritty Disneyland.”