Ex-US Army paratrooper calls Activision’s Modern Warfare 3 advert hideous, crass

By on January 3, 2012

“It’s like gritty Disneyland.”

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In an article entitled “The Hideous Marketing of “Modern Warfare 3“, D.B.Grady, an ex-US Army Special Operations Command paratrooper and a veteran of Afghanistan, has called out on Activision’s latest trailer for it’s online shooter.

The trailer, pasted below, shows actors Sam Worthington and Jonah Hill fending off unseen combatants in an overly exaggerated ‘online match’, with the tagline “There’s a soldier in all of us,” punctuating the climax.

“The advertisement trivializes combat and sanitizes war,” he said.

“After ten years of constant war, of thousands of amputees and flag-draped coffins, of hundreds of grief-stricken communities, did nobody involved in this commercial raise a hand and say, ‘You know, this is probably a little crass. Maybe we could just show footage from the game.’”

“As Afghanistan intensifies and we assess the mental and physical damage to veterans of Iraq, is now really the time to sell the country on how much fun the whole enterprise is?” he asked.

“Here I point to the giddy howls of one supposed soldier in the commercial as he fires a grenade launcher at some off-screen combatant. War is great, see? It’s like a gritty Disneyland.”


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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  • Moe

    Typical American selfishness. They claim to have invaded Afghanistan and Iraq to “free” the citizens from tyranny and terrorism but don’t give a crap about them when they’re done. The people of Iraq and Afghanistan are the true war vets, they have to live with war, go out everyday as civilians while this little cry baby gets to go home and complain about how hard it was to roam around in an armored vehicle with body armor and weapons. Boohoo, DirtBag Grady!

    • Rehan727

      I think what he is also trying to say is that War is not Trivial (or fun).
      Something that you are also pointing but from a different perspective.

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