Colin McRae: DiRT 2 Middle East Competition

Press release:
Codemasters®, in alliance with Nissan, PlayStation, and Pluto Games, today revealed the details of the DiRT 2 virtual racing challenge that will leave one lucky winner driving home in a 2010 Nissan 370Z sports car with NISMO racing accessories. The challenge will see gaming fans compete on the recently launched Codemasters’ Colin McRae™: DiRT®2 featuring rally racing champion Mohammed Ben Sulayem and other top drivers from around the globe.

The tournament, which will be played on PlayStation®3 consoles, will start on October 1, 2009 at the Gamers Alliance Middle East Show 2009 (GAMES09) Dubai Festival City, and will run for 3 days. The tournament will then travel to Abu Dhabi, Kuwait, Manama, and Doha to be held in Virgin Megastore showrooms. In Saudi Arabia the competition will be held at Tokyo Games showrooms in Riyadh, Dammam, and Jeddah. The finals will gather 1 person from each city across the GCC to battle it out in the last round in Dubai in Virgin Mega Store.

During the races, players will be tutored by a virtual representation of legendary racer Mohammed Ben Sulayem, and will have to race on a pre-selected track driving the Nissan Z sports car to record their best lap time. Every 10 minutes, the best lap time recorded will see a winner instantly granted with a gift. More information on the competition, dates and venues can be found at www.dirt2arabia.com.

Colin McRae: DiRT 2 Middle East Competition will be held during GAMES 09.

“Critics and video game fans across the globe agree that Colin McRae: Dirt 2 is THE must-have offroad racing title of the year,” said Hal Bame, Director Distributor Territories and Emerging Markets, Codemasters. “We’re extremely excited to have a rally legend like Mohammed Ben Sulayem in the game and the involvement of Nissan, PlayStation and our retail partners in this fantastic regional competition, makes this one of the largest competitions to ever hit the Middle East, with a 2010 Nissan 370z and other great prizes up for grabs.”

“We are really excited to launch this competition and give all the gamers in the region a chance to win a fabulous prize,” said Tim Stokes, Sales & Marketing Director, PlayStation division, Sony Gulf FZE. “We are expecting a huge turnout at GAMES09, where Dubai players can be the first among the region to begin recording their best lap times on DiRT 2 and increase their chances in winning the sports car.”

“The 2010 Nissan 370Z is the latest generation of one of the most recognized sports cars in the world and we are delighted that the Nissan Z is featured as a hero car in the Dirt 2 game. Dirt 2 utilizes some of the most advanced gaming technology to simulate actual driving while the Nissan 370Z offers drivers world first technology such as the SynchroRev match manual transmission,” confirmed Monal Zeidan, General Manager Marketing and Corporate Communications, Nissan Middle East.

Colin McRae: Dirt 2 is available and distributed regionally by Sony PlayStation on PlayStation 3, and PSP® (PlayStation® Portable) system, and by Pluto Games, on the Xbox 360® video game and entertainment system from Microsoft®, Games For Windows® LIVE, Wii™, and, Nintendo DS™.