Modern Warfare 3 breaks new records, makes $1 billion in just 16 days
Achieves the milestone a day quicker than 3D blockbuster film Avatar.
Yet another Call of Duty continues the tradition of breaking records. Publisher Activision has announced that the Infinity Ward and Sledgehammer co-developed juggernaut, Modern Warfare 3, has crossed the $1 billion mark just 16 days after its release.
The achieved figure puts Modern Warfare 3 one day ahead the record set by the 2009 feature film Avatar. Impressive.
“Engagement of our Call of Duty audience continues to rise around the world” said Bobby Kotick, CEO of Activision Blizzard. “Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.”
Activision also revealed that the newly launched social networking feature for Call of Duty, Elite, has attracted over six million member since its launch along with Modern Warfare 3 on November 8 – with more than 1 million user being subscribed to the premium portion.