Modern Warfare 3 day-one shipments are largest in industry’s history

By on November 10, 2011

Also Black Ops sells 20 million DLC packs.

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Honestly who didn’t see this coming? Yet again, Call of Duty keeps proving, for some reason, how massively-popular of a game it really is. In fact, the juggernaut’s latest iteration has set a new mindboggling bar with the initial shipments figure making it the biggest in the industry’s history.

“The record number of pre-orders from Modern Warfare 3 drove the largest day-one shipments in our history, and in the industry’s history,” said Activision Publishing boss Eric Hirshberg during last night’s earnings call.

While Modern Warfare 3 just recently launched on November 8, Activision has yet to disclose a sales figure. Though, Hishberg was keen to add that nearly 1.5 million soul gathered to buy Modern Warfare 3 during its midnight release – that’s across 13,000 shops worldwide, which made it the “largest retail release in Activision’s history and in the industry’s history.”

Elsewhere, Activision said that Black Ops has flogged 20-million of the $15 map pack DLCs, netting in nearly $366 million in revenue. Again, the generated income from the map packs alone would make it the “third largest console title of the year.”


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Other than his excessively biased enthusiasm toward gaming, and technology behind the whole industry, there's a huge fondness inside that drives him nuts to pick up his keyboard and start writing for the love of it.

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