BenQ partners with Geekay Distribution

By on November 8, 2011

Partnership with Geekay Distribution to initially focus on BenQ’s XL and RL Gaming Series.

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Press Release: BenQ an internationally renowned provider of digital lifestyle innovations and a LED monitor expert has announced their partnership with Geekay Distribution to distribute their Gaming Monitor Range in the region.

Geekay Distribution is one of the subsidiaries of the Geekay Group MEA, a major business entity with independent profit centres in Retail and Distribution, across segments in the Entertainment Space. Apart from their strong retail presence of 14 stores spread across UAE, Bahrain and Oman the Geekay Group MEA distributes Nintendo games software, hardware and high quality accessories. They also exclusively represent Steelseries, Gioteck, Licensed Nintendo, Licensed PlayStation®, Duracell Gaming and the Ben 10 licensed range.

Manish Bakshi, General Manager of BenQ for the Middle East and Kishan Deepak Palija, Managing Director, Geekay Distribution seal the BenQ-Geekay Distribution partnership.

Manish Bakshi, General Manager of BenQ for the Middle East and Africa, said: “The gaming market is a priority market for BenQ and we continue to invest in strategic resources to build upon our position as a preferred brand and market leader in this segment.”

“Our partnership with Geekay Distribution, a renowned gaming distributor with strong presence across channels in our target markets in UAE, Oman, Bahrain and Kuwait, complements our strategic expansion plans for the region. We are confident that with Geekay Distribution on-board we can boost our market presence in the gaming segment and drive sales across the region,” Bakshi added.

The partnership with Geekay Distribution will initially focus on distributing BenQ’s latest XL and RL Gaming Series. Included in the XL series is BenQ’s best-seller, the new 23.6” (16:9 Aspect Ratio) LED Gaming Monitor, BenQ XL2410T which is a gamer’s tour-de-force, featuring a 120Hz refresh rate, 23.6″W LED panel and backlighting, 3D-ready and 2ms response time. In addition, the monitor is equipped with an extensive range of gaming modes, the capacity to display video from two sources at the same time and the ability to be adjusted to just about any angle. A new XL gaming monitor, the BenQ XL2420T, will soon be available in the market early next year.

In the RL series, the newly-launched BenQ RL2240H, the world’s first Real-Time Strategy (RTS) gaming monitor, features the Black eQualizer, an exclusively designed color engine

technology that reveals critical combat details with improved visibility in darkened areas. The Black eQualizer allows gamers to adjust the screen brightness without over-exposing white levels, enabling them to screen critical combat details speedily with added gameplay comfort.

“Our partnership with BenQ will not only expand Geekay Distribution’s portfolio of the latest gaming hardware, but will also provide gamers in the Middle East with easy and direct access to BenQ’s award-winning and world-class products that are used by professional gamers from around the globe,” said Kishan Deepak Palija, Managing Director, Geekay Distribution.

BenQ XL2410T is available at all Geekay retail stores and priced at AED 1999.

For more information, please visit


Hitesh is a tech/games journalist and Business Development Manager for the Tbreak Network.

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